Principal Data Scientist, Marketing Analytics and Data Science (Hybrid)

At ALSAC, you do more than make a living; you make a difference. We value diversity and innovation, reflecting our mission to help St. Jude cure childhood cancer. Join us as a Principal Data Scientist to lead our Marketing Mix Modeling (MMM) efforts within a new Marketing Analytics and Data Science team. This role offers a unique opportunity to shape measurement frameworks, drive strategic planning, and pioneer AI-driven innovations in donor intelligence.

Key Responsibilities:

1. MMM Capability Ownership: Lead design, validation, and improvement of MMM solutions, collaborating with vendors and internal teams for scalable, accurate models.
2. Cross-Functional Partnership: Work with marketing, finance, and media teams to align modeling efforts with business goals.
3. Model Quality & Innovation: Ensure data integrity, model validation, and stay ahead of industry trends.
4. Testing & Experimentation Strategy: Develop frameworks to evaluate model reliability.
5. Integrated Measurement Strategy: Support combining MMM with other measurement methods like MTA.
6. Analytical Framework Development: Translate business challenges into analytical approaches.
7. Mentorship & Best Practices: Mentor junior team members and promote modeling standards.

Top Skills & Experience:

• Expertise in MTA, Bayesian modeling, causal inference, and related techniques.
• Experience with enterprise-scale forecasting and simulation.
• Ability to communicate insights effectively to senior leadership.
• Strong data engineering knowledge and collaboration skills.

Additional Impact Areas include:

• Expanding MMM frameworks to donor and investment data.
• Leading scenario simulation initiatives.
• Innovating with AI and GenAI tools.
• Implementing model governance and transparency.
• Long-term strategic growth opportunities.

Qualifications:

• Bachelor’s degree in a relevant field; advanced degree preferred.
• 10+ years in marketing analytics or data science, with MMM focus.
• Proven leadership in enterprise modeling and analytics.

This position is based at our Memphis headquarters or in any of our 28 US territory offices.

Benefits & Perks:

• Medical, Dental, Vision plans
• 401K with 7% employer contribution
• Paid Time Off, parental leave, and more

ALSAC is an equal opportunity employer and does not discriminate based on protected statuses.