Join to apply for the Director, Performance Content Strategy role at Publicis Media
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Join to apply for the Director, Performance Content Strategy role at Publicis Media
Company Description
Publicis Media Exchange (PMX) is the global media platform for Publicis Groupe (Euronext Paris FR , CAC 40). PMX is an omnichannel activation powerhouse that drives smart application of investment through leveraging scale, marketplace innovation, deeper partnerships and intelligence. PMX is at the forefront of the converging marketplace executing data-informed, tech-enabled media to help marketers connect with consumers in a measurable way.
Company Description
Publicis Media Exchange (PMX) is the global media platform for Publicis Groupe (Euronext Paris FR , CAC 40). PMX is an omnichannel activation powerhouse that drives smart application of investment through leveraging scale, marketplace innovation, deeper partnerships and intelligence. PMX is at the forefront of the converging marketplace executing data-informed, tech-enabled media to help marketers connect with consumers in a measurable way.
Overview
The Director of Performance Content Strategy is responsible for guiding the Performance Content teams in Publicis and Performance Content COE vision. The Performance Content Strategy Director is accountable for the implementation of Performance Content solutions across Publicis media agencies to ensure seamless delivery of best practice and processes. This role will co-lead the development of Generative Engine Optimization (GEO) services and strategy, complimenting relevant SEO practices and adapting them to emerging Generative AI Search platforms. Ideal candidates will have a passion for the new AI Search landscape, embracing change with a positive and innovative mindset. Proven