Citrix Systems Inc is hiring: Media Relations Manager in New York

Welcome to Marketing at Citrix! We are a team in motion. We embrace the best of a storied enterprise brand and sculpt with modern marketing practices to create an exemplary team. We craft stories that connect deeply with our customers. We understand our audiences, what drives them, the challenges they face and how to position our value in a way that resonates. We amplify our stories to specific audiences with meticulous accuracy and land those stories in target accounts with surgical precision. We are curious, data fluent and constantly experimenting to hone our skills in the pursuit of excellence. We are unified and in sync as a finely tuned symphony orchestra. Are you one of us? As the Media Relations Manager within Citrix's Amplification and Communications team, you will be crucial in supporting our business and enhancing our market reputation through media and various social platforms. You will own the media relations program, requiring a deep understanding of the media landscape and existing relationships with technology, cybersecurity, and Tier 1 press. You will manage the daily operations of our agency partners and are expected to be a master storyteller across multiple mediums, with a genuine passion for Citrix's mission. We are looking for a self-starter who takes initiative, thrives in a fast-paced, team-oriented environment, and can effectively collaborate across a matrixed organization. Your pursuit of goals should be relentless, while maintaining unwavering integrity. Responsibilities: Craft compelling stories that resonate with B2B stakeholders and influencers, ensuring our external messaging is bold and strategic, keeping Citrix at the forefront of the industry, and positioned as a thought leader Ensure alignment to the larger marketing narratives helping to fuel Citrix's reputation Collaborate with internal teams to align communications objectives and deliver cohesive messaging across all channels Draft and edit communication materials including press releases, blog posts, bylines, award submissions Build and nurture relationships with key media outlets and reporters through proactive outreach, responding to media inquiries, and managing communications effectively across various platforms Includes crisis communication, leveraging key media relationships in support of Citrix's perspective Partner with Citrix leadership to ensure media readiness for all key spokespeople this including media training initiatives Support the development of talking points and key messages for the business and Citrix spokespeople Monitor and analyze the media and industry landscape to keep Citrix included in relevant and important conversations Track, measure, and report on the effectiveness of communications efforts to ensure continuous improvement and support of key goals Manage the day-to-day relationship with Citrix communications agency partners Maintain foundational program materials, including speaker's bench, team trackers, event recaps, etc. Maintain Citrix newsroom and regularly promote coverage wins internally with Citrix leadership Experience: Bachelor's degree in Public Relations, Communications, Journalism, Marketing, or related field 8+ years of experience in public relations or communications, preferably in a corporate or agency setting related to the B2B technology industry Skills & Abilities: Story telling- Ability to build big picture stories/abstracts supporting the Citrix reputation from an assortment of marginal topics Strong writing, editing, and verbal communication skills Proficiency in media relations and handling press inquiries Experience managing crisis communications and media strategies Ability to think strategically and act proactively in fast-paced environments Experience managing crisis communications and media strategies Strong understanding of the media landscape and relationships with respected relationships with press/reporters/media required Solid understanding of digital and social media platforms and how to leverage them for PR purposes, including SEO and content marketing strategies Strong organizational and project management skills, with the ability to manage multiple tasks simultaneously Excellent organizational skills with excellent follow-through. Strong verbal communication and presentation skills required Ability to build relationships and collaborate across departments. Familiarity with PR software and tools (e.g., Cision, Meltwater, etc.) Compensation may vary depending on your location, qualifications including job-related education, training, experience, licensure, and certification, that could result at a level outside of these ranges. Certain roles are eligible for additional rewards, including annual bonus, and sales incentives depending on the terms of the applicable plan and role as well as individual performance. NY generally ranges: $139,553-$209,329 CA generally ranges: $145,621-$218,431 All other locations fall under our General State range: $121,350-$182,026 Benefits may vary depending on the nature of your employment with Cloud Software Group and the country where you work. U.S. based employees are typically offered access to healthcare, life insurance and disability benefits, 401(k) plan and company match, among others. This requisition has no specific deadline for completion. About Us: Cloud Software Group is one of the world's largest cloud solution providers, serving more than 100 million users around the globe. When you join Cloud Software Group, you are making a difference for real people, each of whom count on our suite of cloud-based products to get work done - from anywhere. Members of our team will tell you that we value passion for technology and the courage to take risks. Everyone is empowered to learn, dream, and build the future of work. We are on the brink of another Cambrian leap -- a moment of immense evolution and growth. And we need your expertise and experience to do it. Now is the perfect time to move your skills to the cloud. Cloud Software Group is firmly committed to Equal Employment Opportunity (EEO) and to compliance with all federal, state and local laws that prohibit employment discrimination. All qualified applicants will receive consideration for employment without regard to age, race, color, creed, sex or gender, sexual orientation, gender identity, gender expression, ethnicity, national origin, ancestry, citizenship, religion, genetic carrier status, disability, pregnancy, childbirth or related medical conditions (including lactation status), marital status, military service, protected veteran status, political activity or affiliation, taking or requesting statutorily protected leave and other protected classifications. Cloud Software Group will consider qualified applicants with a criminal history and conduct the recruiting process in accordance with the California Fair Chance Act, Los Angeles County Fair Chance Ordinance for Employers and San Diego Fair Chance Ordinance. For access to the laws see the following links:California FCAandLos Angeles FCO. If you need a reasonable accommodation due to a disability during any part of the application process, please contact us at (800) 424-8749, HR directly via (954) 229-6896 or email at AskHR@cloud.com for assistance. #J-18808-Ljbffr In Summary: Media Relations Manager is responsible for the media relations program at Citrix . Must be a master storyteller across multiple mediums, with a genuine passion for Citrix's mission . Must have 8+ years of experience in public relations or communications, preferably in a corporate setting related to the B2B technology industry . En Español: Bienvenidos al Marketing en Citrix! Somos un equipo en movimiento. Abrazamos lo mejor de una marca empresarial histórica y esculpimos con prácticas modernas de marketing para crear un equipo ejemplar. Creamos historias que se conectan profundamente con nuestros clientes. Entendemos a nuestra audiencia, qué los impulsa, los desafíos que enfrentan y cómo posicionar nuestro valor de manera resonante. Amplificamos nuestras historias a públicos específicos con meticulosa precisión y colocamos esas historias en cuentas objetivo con precisión quirúrgica. Somos curiosos, fluidos en datos y experimentamos constantemente para perfeccionar nuestras habilidades en la búsqueda de excelencia. Estamos unificados y sincronizados como una orquesta sinfónica finamente sintonizada. ¿Eres uno de nosotros? Como el equipo de amplificación y comercialización del sistema de comunicaciones de Media Manager de Citrix Communications, vas a estar almacenando historias reales dentro de nuestra empresa y desarrollando las relaciones diarias con varias plataformas sociales. Su búsqueda de metas debe ser implacable, manteniendo al mismo tiempo una integridad inquebrantable. Responsabilidades: Realizar historias convincentes que resuenan con las partes interesadas y influencers B2B, asegurarnos de que nuestra mensajería externa sea audaz e estratégica, mantener a Citrix en la vanguardia del sector, y posicionarse como un líder pensador Asegurar el alineamiento con las narrativas de marketing más grandes ayudando a alimentar la reputación de Citrix Colaborar con equipos internos para alinear los objetivos de comunicación y entregar mensajes cohesivos a través de todos los canales Diseñar y editar materiales de comunicación incluidos comunicados de prensa, publicaciones de blogs, guiones, presentaciones de premios Construir y nutrir relaciones con medios clave y periodistas mediante una divulgación proactiva, responder a consultas mediáticas y gestionar eficazmente las comunicaciones en varias plataformas Incluye la comunicación de crisis, aprovechar las relaciones mediáticas en apoyo al liderazgo de la perspectiva de socios de Citrics Para garantizar la eficacia de todo el equipo citrix. Mantener la redacción de Citrix y promover con regularidad las ganancias de cobertura internamente con el liderazgo Citrix Experiencia: Licenciatura en Relaciones Públicas, Comunicación, Periodismo, Marketing o campo relacionado 8+ años de experiencia en relaciones públicas o comunicaciones, preferiblemente en un entorno corporativo o agencial relacionado con la industria tecnológica B2B Habilidades y habilidades: contar historias- Capacidad para construir grandes cuentos/abstracts que apoyan a la reputación Citrix desde una variedad de temas marginales Conocimiento sólido de escritura, edición y comunicación verbal Competencias en relaciones mediáticas y manejo de consultas de prensa Conocimiento de gestión de estrategias de comunicación y crisis de medios La capacidad de pensar estratégicamente y actuar proactivamente en entornos rápidos Experiencia en gestión de relaciones de crisis y redes sociales Conocimientos sólidos del paisaje de los medios de comunicación Y las relaciones con representantes de prensa Comprensión sólida de las competencias necesarias para gestionar las plataformas digitales y de comunicación social y cómo ejecutar sus tareas y crear excelentes capacidades organizativas relacionadas con múltiples relaciones de trabajo, así como fortalecer la capacidad de organización y la relación entre empresas. Familiarización con software y herramientas de relaciones públicas (por ejemplo, Cision, Meltwater, etc.) La compensación puede variar según su ubicación, calificaciones incluyendo educación relacionada con el trabajo, capacitación, experiencia, licencia y certificación, que podrían resultar en un nivel fuera de estos rangos. Ciertos roles son elegibles para recompensas adicionales, incluido el bono anual, e incentivos a la venta dependiendo de los términos del plan aplicable y papel así como el rendimiento individual. NY generalmente varía: $139,553-$209,329 CA generalmente oscila: $145,621-$218,431 Todas las otras ubicaciones caen bajo nuestro rango general de estado: $121,350-$182,026 Los beneficios varían dependiente de la naturaleza de tu empleo con Cloud Group y el país donde trabajas. Cuando todos los empleados basados en Estados Unidos reciben acceso a beneficios de salud, seguro de vida y discapacidad, así como al servicio de otros servicios de seguridad social. Estamos al borde de otro salto cámbrico - un momento de inmensa evolución y crecimiento. Y necesitamos su experiencia y experiencia para hacerlo. Ahora es el momento perfecto para mover sus habilidades a la nube. Cloud Software Group se compromete firmemente con Equal Employment Opportunity (EEO) y con el cumplimiento de todas las leyes federales, estatales y locales que prohíben la discriminación laboral. Todos los solicitantes calificados recibirán consideración por empleo sin importar la edad, raza, color, credo, sexo o género, orientación sexual, identidad de género , expresión de géneros, etnia, origen nacional, ascendencia, ciudadanía, religión, estatus del portador genético, discapacidad, embarazo, nacimiento o condiciones médicas relacionadas (incluyendo estado de lactancia), estado civil, servicio militar, estatuto protegido, actividad política o afiliación, tomando o pidiendo acceso protegida a una declaración de derechos humanos y otras clasificaciones.