Marketing Content Lead Job at Summit Utilities in Little Rock

Overview

Summit Utilities is a growing natural gas utility company providing safe, reliable and clean burning natural gas service to homes and businesses in Arkansas, Colorado, Maine, Missouri and Oklahoma. Summit aims to bring warmth and energy to everything we do, emphasizing excellence, innovation, safety, and service to our communities.

Position Summary

As Summit's Marketing Content Lead, you will craft compelling copy for diverse materials and channels, collaborate with the design team, manage social media across platforms, uphold our brand voice, engage customers, and foster positive relationships. This role includes print materials, content strategy, and maintaining the social media marketing calendar for all operating companies. You will contribute to our community presence with social media audiences, handle real-time event coverage, and collaborate cross-functionally. Stay current with industry trends to enhance our content strategies. Quality control, including proofreading and editing, is essential in this fast-paced position.

Primary Duties and Responsibilities

• Create compelling copy for websites, emails, blogs, social media, and customer-facing print materials such as brochures and flyers.
• Manage social media content across platforms by developing posts, monitoring engagement, and responding to inquiries in a timely, brand-consistent manner.
• Maintain and coordinate the marketing content calendar to align with campaigns, events, and communications opportunities.
• Collaborate with design and cross-functional teams to deliver cohesive campaigns that connect visuals with messaging.
• Provide real-time event coverage through live posts, updates, and audience engagement.
• Support sensitive communications by assisting in the development of protocols and messaging during potential crises.
• Contribute to content strategy by researching trends, generating new ideas, and applying insights to marketing initiatives.
• Ensure quality control of all written materials, including editing for grammar, tone, and alignment with brand standards.

Education and Work Experience

• Bachelor's degree in marketing, communications, journalism, advertising, or related field.
• Minimum 3 years of experience in content creation with emphasis on copywriting and social media management.
• Background in both digital and print marketing, with proven ability to manage multiple projects and meet deadlines in a fast-paced environment.
• Experience working collaboratively with design teams and cross-functional partners.

Knowledge, Skills and Abilities

• Strong writing, editing, and proofreading skills with keen attention to detail.
• Proficiency in social media management, including scheduling, engagement, and performance tracking.
• Knowledge of content marketing principles and ability to develop strategies aligned with business goals.
• Skilled in fostering positive customer interactions and building online community.
• Familiarity with producing print materials and aligning them with brand messaging.
• Strong organizational and project management abilities to balance competing priorities.
• Collaborative, adaptable, and creative, with a focus on continuous improvement and trend awareness.

Benefits

Summit offers competitive pay and medical/dental/vision and other benefits that provide flexibility, choice and support to our employees when they need it most. We understand that home and family are essential pieces of your life, and our benefits are designed to support you both at work and at home.

Equal Opportunity

Summit Utilities, Inc. is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or protected veteran status and will not be discriminated against on the basis of disability or veteran status.