Marketing Analytics Manager

Join to apply for the Marketing Analytics Manager role at Waymo

Join to apply for the Marketing Analytics Manager role at Waymo

Get AI-powered advice on this job and more exclusive features.

Waymo is an autonomous driving technology company with the mission to be the world's most trusted driver. Since its start as the Google Self-Driving Car Project in 2009, Waymo has focused on building the Waymo Driver—The World's Most Experienced Driver—to improve access to mobility while saving thousands of lives now lost to traffic crashes. The Waymo Driver powers Waymo One, a fully autonomous ride-hailing service, and can also be applied to a range of vehicle platforms and product use cases. The Waymo Driver has provided over one million rider-only trips, enabled by its experience autonomously driving tens of millions of miles on public roads and tens of billions in simulation across 13+ U.S. states.
On the Waymo Marketing team, you will help to connect people with the magic and impact of Waymo's autonomous driving technology. We build thoughtful marketing strategy to deliver messages that matter to our audience, communicated through email, push notifications and in-app surfaces. Our team has the unique opportunity to create engaging campaigns across the user lifecycle and run in-depth analyses that result in actionable insights. We also shape Waymo's go-to-market initiatives, helping to transform Waymo into a thriving business with a growing user base.
You will be based in or around the Bay area, and report into our Product Marketing Manager.
You Will

• Develop data-driven audience strategies by synthesizing insights from multiple sources, analyzing rider behavior patterns, and translating findings into actionable recommendations.
• Lead end-to-end campaign strategy implementation across the user lifecycle, from acquisition to retention, by designing, launching, and optimizing campaigns that drive long-term value.
• Identify and execute optimization opportunities for Waymo's lifecycle campaigns and promotions through strategic analysis.
• Measure and attribute the ROI of all lifecycle marketing programs, and use these insights to inform future budget allocation and promotional strategy.
• Develop A/B and multivariate testing plans to optimize marketing initiatives. This includes defining clear hypotheses, identifying key metrics for evaluation and ensuring proper tracking is in place.
  

You Have

• 7+ years in a marketing analytics or growth marketing role with a proven track record of owning and driving strategic analysis to improve cross-channel campaigns.
• Expert proficiency in SQL for complex data extraction, manipulation, and analysis.
• Expertise in designing, executing, and analyzing A/B and multivariate tests with a strong understanding of statistical significance and p-values.
• Solid understanding of customer lifecycle marketing principles, experiment methodologies, and content creation strategies for different channels.
• Hands-on experience with one or more marketing platforms (e.g., HubSpot, Marketo, Braze, Iterable, Salesforce Marketing Cloud) for campaign setup and execution.
• Strong communication skills to present complex findings and strategic recommendations to stakeholders at all levels of the organization, including leadership.
  

We Prefer

• Experience at a high-growth company that has quickly scaled marketing initiatives.
  

The expected base salary range for this full-time position across US locations is listed below. Actual starting pay will be based on job-related factors, including exact work location, experience, relevant training and education, and skill level. Your recruiter can share more about the specific salary range for the role location or, if the role can be performed remote, the specific salary range for your preferred location, during the hiring process.
Waymo employees are also eligible to participate in Waymo’s discretionary annual bonus program, equity incentive plan, and generous Company benefits program, subject to eligibility requirements.
Salary Range
$175,000—$221,000 USD

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Research, Analyst, and Information Technology

• Industries

  Technology, Information and Internet

Referrals increase your chances of interviewing at Waymo by 2x

Sign in to set job alerts for “Analytics Manager” roles.

San Francisco County, CA $165,000.00-$206,250.00 2 weeks ago

Business Operations Manager, Marketplace

Redwood City, CA $150,000.00-$170,000.00 6 days ago

Executive Director, Functional Analytics & Insights

Executive Director, Field Analytics & Insights

Director of Strategic Analytics - Corporate Strategy

Redwood City, CA $284,000.00-$355,000.00 4 days ago

San Francisco, CA $75,000.00-$105,000.00 4 months ago

Oakland, CA $150,000.00-$180,000.00 5 days ago

San Francisco, CA $110,000.00-$140,000.00 2 weeks ago

San Francisco, CA $149,900.00-$217,500.00 2 days ago

San Francisco, CA $114,000.00-$124,000.00 1 day ago

Marketing Operations & Analytics Manager

San Francisco, CA $145,000.00-$180,000.00 1 month ago

San Francisco, CA $175,000.00-$250,000.00 6 days ago

San Francisco, CA $211,200.00-$363,000.00 5 days ago

Brisbane, CA $132,000.00-$180,000.00 1 month ago

San Francisco, CA $245,000.00-$310,000.00 3 weeks ago

Alameda, CA $146,700.00-$293,300.00 1 week ago

San Francisco, CA $142,000.00-$162, hours ago

Foster City, CA $124,600.00-$180,650.00 2 weeks ago

Director, Market Intelligence and Analytics

Redwood City, CA $168,000.00-$210,000.00 3 weeks ago

Sr. Manager, Commercial Data & Analytics

Redwood City, CA $170,000.00-$500,000.00 5 days ago

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.

#J-18808-Ljbffr