Guide Dogs of America
Reports to: Director of Marketing & Development
Job Purpose:
Support Marketing and Development team with everyday tasks, educate the public regarding resources/opportunities available with GDA |TLC’s programs, and expand organizations social media presence and outreach. Essential Functions:
Develop and execute social media and online marketing strategies to enhance brand visibility, engage target audiences, and drive growth –
10% Foster positive relationships with the online community through active engagement on social media platforms –
10% Monitor and respond to comments, messages, and mentions to maintain a positive brand image –
5% Identify and leverage opportunities to collaborate with influencers and community partners to expand reach –
5% Utilize analytics tools to track and measure the performance of social media and online marketing campaigns –
5% Assist with writing compelling and persuasive content for donor communications, including fundraising appeals, newsletters, and thank-you messages –
10% Assist with various projects, including trade shows, email marketing, and website updates –
10% Contribute to digital marketing efforts by creating /designing visually appealing and engaging video and static content for various platforms
– 10% Collaborate with the creative team to develop multimedia assets that align with marketing goals and resonate with the target audience –
10% Assist with planning, organizing, and executing both virtual and in-person events to promote the organization’s mission and engage stakeholders. –
5% Utilize social media platforms to generate buzz and drive attendance for events –
5% Collaborate with marketing team to ensure seamless coordination of logistics, marketing materials, and post-event follow-up –
5% Perform data entry and management tasks as needed –
5% Support the marketing team with administrative tasks as needed –
5% Other duties as assigned or necessary Working weekends, nights, holidays, and/or early mornings may be required Travel by car, train, and/or airplane may be required Essential Physical Requirements:
Ability to stand, sit, bend and kneel to the floor for extended periods of time Ability to lift 30 lbs. Ability to push, pull, and reach overhead Ability to wear protective gear including masks, gloves, goggles, boots Interactions with all types of people/personalities Visual acuity – i.e., computer, and printed materials in various formats, fonts and layouts. Qualifications:
18+ years of age Role will require driving – a valid driver’s license and insurability required High school graduate or GED Bachelor’s in business preferred Active social media user across platforms (Facebook, Twitter, Instagram, TikTok, YouTube, Snapchat). Experience with photography required, with DSLR, Digital, and 4k Cameras, as well as iPhones. Lightroom picture editing required, as well as video editing capabilities such as final cut pro. 2+ years of experience managing social media for an organization Excellent interpersonal, analytical, and public speaking skills Strong written and verbal communication skills Ability to work independently and meet deadlines Strong initiative and problem-solving skills Working knowledge of Microsoft 365 (Outlook, Excel, Word), SharePoint, and experience with CRM database management programs such as Salesforce preferred Work well as part of a team and in a team environment
#J-18808-Ljbffr
Support Marketing and Development team with everyday tasks, educate the public regarding resources/opportunities available with GDA |TLC’s programs, and expand organizations social media presence and outreach. Essential Functions:
Develop and execute social media and online marketing strategies to enhance brand visibility, engage target audiences, and drive growth –
10% Foster positive relationships with the online community through active engagement on social media platforms –
10% Monitor and respond to comments, messages, and mentions to maintain a positive brand image –
5% Identify and leverage opportunities to collaborate with influencers and community partners to expand reach –
5% Utilize analytics tools to track and measure the performance of social media and online marketing campaigns –
5% Assist with writing compelling and persuasive content for donor communications, including fundraising appeals, newsletters, and thank-you messages –
10% Assist with various projects, including trade shows, email marketing, and website updates –
10% Contribute to digital marketing efforts by creating /designing visually appealing and engaging video and static content for various platforms
– 10% Collaborate with the creative team to develop multimedia assets that align with marketing goals and resonate with the target audience –
10% Assist with planning, organizing, and executing both virtual and in-person events to promote the organization’s mission and engage stakeholders. –
5% Utilize social media platforms to generate buzz and drive attendance for events –
5% Collaborate with marketing team to ensure seamless coordination of logistics, marketing materials, and post-event follow-up –
5% Perform data entry and management tasks as needed –
5% Support the marketing team with administrative tasks as needed –
5% Other duties as assigned or necessary Working weekends, nights, holidays, and/or early mornings may be required Travel by car, train, and/or airplane may be required Essential Physical Requirements:
Ability to stand, sit, bend and kneel to the floor for extended periods of time Ability to lift 30 lbs. Ability to push, pull, and reach overhead Ability to wear protective gear including masks, gloves, goggles, boots Interactions with all types of people/personalities Visual acuity – i.e., computer, and printed materials in various formats, fonts and layouts. Qualifications:
18+ years of age Role will require driving – a valid driver’s license and insurability required High school graduate or GED Bachelor’s in business preferred Active social media user across platforms (Facebook, Twitter, Instagram, TikTok, YouTube, Snapchat). Experience with photography required, with DSLR, Digital, and 4k Cameras, as well as iPhones. Lightroom picture editing required, as well as video editing capabilities such as final cut pro. 2+ years of experience managing social media for an organization Excellent interpersonal, analytical, and public speaking skills Strong written and verbal communication skills Ability to work independently and meet deadlines Strong initiative and problem-solving skills Working knowledge of Microsoft 365 (Outlook, Excel, Word), SharePoint, and experience with CRM database management programs such as Salesforce preferred Work well as part of a team and in a team environment
#J-18808-Ljbffr