Digital Content Producer, Mid-Level Job at Jobright.ai in Atlanta

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Job Summary:

TEGNA Inc. is a leading media company that provides trusted local news and services. They are seeking a Digital Content Producer who will write, curate, and oversee local news content across various digital platforms while analyzing audience trends and metrics to enhance engagement.

Responsibilities:

• Write and distribute original and accurate breaking news content

• Curate and schedule news content on all station platforms, including website, mobile app, social media and streaming platforms

• Edit reporter stories for grammar, clarity, structure, AP style and optimize the content for digital

• Use creative production or story-packaging techniques, like subheads, hyperlinks, graphics and media (viewer pictures, user-generated content, etc.) to enhance digital stories

• Write in an exciting, captivating and authentic manner

• Research for facts and credibility

• Monitor news releases and use social listening to find new content, enterprise stories and make community contacts

• Analyze and actively use data and metrics to inform editorial and strategic decisions

• Perform other tasks as required by supervisor or senior digital producers

• Ensure the newsroom upholds journalistic integrity and the station brand across platforms

Qualifications:

Required:

• BA/BS in journalism, communications and/or equivalent experience in the field

• 3-5 years of experience writing breaking news articles or writing news articles in AP style

• Strong communication and organizational skills and the ability to work under constant time pressure and meet deadlines

• Ability to calmly handle live, breaking news situations and rapidly changing coverage

• Strong news and editorial judgment, and an understanding of the tenets of professional journalism

• Strong knowledge of AP style, copy editing and SEO best practices

• Ability to work various shifts, including mornings, nights and weekends

Preferred:

• Experience with CMS, photo and video-editing systems

• The ability to write in an exciting, captivating and conversational tone

• Experience creating and managing content on social media platforms, including Instagram, Twitter and Facebook

• An aptitude for creating and packaging engaging, audience-driven content

• Knowledge of how to interpret and use digital analytics

• Knowledge of ENPS, Edius, Canva

Company:

Tegna is a broadcast and digital media company that delivers marketing solutions and services to consumers. Founded in 2015, the company is headquartered in Mclean, Virginia, USA, with a team of 5001-10000 employees. The company is currently Public Company.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  Software Development

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Inferred from the description for this job

Medical insurance

Vision insurance

401(k)

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