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Strategic Fertility

Strategic Fertility is hiring: Meta & Social Media Ads Buyer for Fertility Teleh

Strategic Fertility, San Diego, CA, US, 92189

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About Us

We are a fertility telehealth clinic specializing in helping women ages 30–42 overcome infertility naturally. Our 12-month fertility program examines over 500 biomarkers to create a personalized, room-by-room, body-by-body health plan. Our mission is to give women their best chance at optimal health for the next 10 years and the best chance of having a baby this year. We absolutely love what we do—and love helping families begin or grow.

What We Sell
  • A 12-month natural fertility program (telehealth)
  • Target demographic: women 30–42 years old interested in natural alternatives to IVF
How We Sell
  • Traffic is driven through Meta ads (Facebook & Instagram), soon expanding to TikTok and YouTube Shorts
  • Prospects are invited to watch a 30-minute online class on our results process
  • From there, they book a paid consultation with our team
  • Goal: 10 appointments sold per day at
Your Role

As our Meta Advertiser / Paid Media Buyer, your mission is to profitably scale our ad campaigns and consistently lower cost-per-appointment.

Responsibilities
  • Manage campaigns across Meta (Facebook & Instagram), TikTok, and YouTube Shorts
  • Weekly optimization:
    • Kill ads with <20% hook rate
    • Kill ads with >$250 CPA
  • Track & share weekly performance report, including:
    • Top 5 ads by hook rate
    • Top 5 ads by CPA
    • Provide direct links for our video editor to create new variations
  • Work toward improving CPA from $200 → $100
  • Maintain appointment flow at 10+ per day under target CPA
Performance Incentives
  • Monthly bonus when CPA is below $150
  • Additional bonus when CPA is below $100
What We’re Looking For
  • Proven experience as a Meta (FB/IG) Ads Buyer, with bonus points for TikTok + YT Shorts
  • Strong understanding of direct-response marketing and ad metrics optimization
  • Ability to analyze hook rates, CTR, and CPA to make data-driven decisions
  • Experience advertising to women in their 30s–40s (health, wellness, or fertility niches a plus)
  • Excellent communication—must be reliable in reporting weekly results
  • Available immediately and able to commit to 10 hrs/week
  • Why Work With Us
  • Meaningful mission: help women achieve their dreams of becoming mothers
  • Stable, recurring work with room to grow
  • Fair pay ($15–$25/hr based on experience) plus performance bonuses
  • Flexible, remote role with immediate start