ConsultNet is hiring: Director, Marketing in Collingswood

Job Title: Director of Marketing

Location: Newton, NJ

Position Type: Contract to Hire

Role Summary:

The Director of Marketing will be responsible for developing and executing strategic marketing initiatives to drive brand awareness, customer acquisition, and loyalty. Overseeing all aspects of marketing, including branding, digital marketing, market research analysis and public relations efforts within the local and national cannabis industry.

Key Responsibilities:

Operational Oversight: Create and implement comprehensive marketing strategies aligned with business goals and objectives.

Team Management: Lead and mentor a team of marketing professionals fostering creative and collaborative initiatives that support sales and operational campaigns.

Strategy Development: Develop and implement effective marketing strategies for brand recognition, customer acquisition, website traffic, communications, product placement, promotional campaigns, and competitor positioning.

Brand Management: Set up and enhance brand identity across all marketing channels and customer touchpoints.

Campaign Management: Plan and execute marketing campaigns that engage target audiences and drive sales.

Digital Marketing: Manage digital marketing efforts, including SEO, SEM, email marketing, and social media marketing.

Public Relations: Build and maintain relationships with media outlets, influencers, networking channels and industry partners to generate positive media coverage and brand exposure.

Market Research: Conduct market research to identify trends, customer preferences, and competitive insights.

SOP Management: Develop, write, maintain, and update Standard Operating Procedures (SOPs) for all marketing-related activities.

Regulatory Compliance: Ensure full compliance with all CRC NJ state and federal regulations and standards related to cannabis marketing and allowable advertising campaigns.

Cross-Departmental Coordination: Work closely with sales, operations, and finance departments to ensure that marketing strategies align with the overall company business objectives.

Budget and Resource Management: Efficiently develop and manage the allocation of supplies, equipment, staffing, and promotional resources.

Safety and Quality Standards: Implement and maintain safety protocols, industry best practices, and quality standards within the marketing department.

Performance Monitoring: Continuously monitor, evaluate, and improve the operations and output of the marketing department.

Reporting and Communication: Provide regular and comprehensive reports on marketing activities, challenges, and progress to the COO.

Industry Awareness: Stay abreast of industry trends, technological advancements, and best practices to continually enhance marketing efficiency, effectiveness, and results.

Qualifications:

Extensive leadership experience in marketing management, preferably within the cannabis industry or a similar field.

Proven experience (5+ years) in marketing management or bachelor's degree in business administration, marketing, communications, or related field (master's degree preferred).

Deep understanding of market penetration, market development, product development, diversification, allowable paid advertising, cause marketing, relationship marketing, and internet marketing strategies.

Proven ability to effectively lead, manage, and motivate a team.

Strong organizational, communication, networking, campaign optimization and interpersonal skills.

Experience in brand development; strategic planning and execution; business development and partnership building; consumer use forecasting trends analysis and campaign optimization.

bility to analyze market data driving product placement, promotions, and customer outreach activities for increasing market share.

strong commitment to sound business practices, safety, compliance, and quality standards.

Proficient in marketing solution software and tools.

Capable of working in a dynamic and fast-paced evolving environment.

Expectations:

Uphold and promote the highest standards of integrity, professionalism, and respect.

Demonstrate commitment to our company's mission, values, and goals.

Foster a culture of continuous improvement and innovation within the marketing department.

Maintain a proactive approach to problem-solving and team management.

Foster a positive attitude and promote beneficial conflict and constructive feedback.

Pursue an initiative centered on artificial intelligence and automation.

Working knowledge of cannabis industry regulations and compliance requirements.

Proficiency in digital marketing tools and platforms (SEO, SEM, social media, email marketing).

Role-model enthusiasm for the company's product line and brand differentiation.

Creative mindset for innovative promotions and product launch events.

Capability to adapt quickly to changes in the industry and regulatory environment.

Welcome to ConsultNet and the family of companies, Tekne, SaltClick, TechBridge, and OmniMedia. As a premier national provider of technology talent and solutions, our expertise spans across project services, contract-to-hire, direct placement, and managed services both onshore and nearshore.

Celebrating more than 25 years of partnership with a diverse client base, we've crafted rewarding opportunities for our consultants, fostering high-performing teams that deliver impactful results.

Over the last few years thousands of consultants have found their calling with us in roles that have made a meaningful impact on their lives, enhanced their career, challenged them, and propelled them towards achieving their personal and professional goals. At the ConsultNet family of companies, we believe effective communication is crucial in aligning the right job with your unique skills and professional aspirations. To us, it's all about the personal approach we take and the values we uphold.

Our comprehensive service offerings cover a wide range of technology positions across key markets nationwide. Client more at www.consultnet.com .

We champion equality and inclusivity, proudly supporting an Equal Opportunity Employer policy. We welcome applicants regardless of Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other status protected by law.