Senior Vice President, Business Operations Audience Solutions Job at Publicis Gr

Company Description

Insagic, a Publicis Health company, is a next-generation insights and advisory business that combines data, design, and dialogues to deliver the activatable insights and transformational intelligence that healthcare marketers need to succeed and grow in today's platform world. Insagic is home to more than 50 innovative behavior scientists, data scientists, ethnographers, linguists, strategists, researchers, and designers-all united around the vision of creating a world where connected health intelligence accelerates the path to better outcomes.

For more information, visit us at www.publicishealth.com/insagic.

Overview

Insagic is seeking an experienced Senior Vice President, Business Operations for ACE - Publicis Audience Center of Excellence. Your job will be to scale and optimize operations as we enter the next phase of growth. This role is ideal for a strategic generalist who excels in navigating ambiguity and enjoys building new functions from scratch.

In this pivotal role, you will own the development, strategy, sales and execution of products that enable our clients to identify, engage, and influence healthcare and pharmaceutical audiences effectively. You will be at the intersection of strategy, innovation, and technology, working across a multidisciplinary team to shape and scale audience-centric solutions that drive measurable outcomes. With your experience as a healthcare market analyst and media expert you will leverage our data ecosystem to build a profitable portfolio of existing audience solutions as well as find market opportunities for new offerings. You will manage the full lifecycle of multiple audience solutions, from ideation to release to performance optimization.

As the SVP, Business Operations Lead for Audience Solutions, you will partner with agencies and data providers across Publicis Groupe as the audience specialist in our healthcare vertical. You'll work with leaders across the organization driving the transformation of our industry as the next evolution of technology and AI redefines our approach to improving health outcomes with our client partners.

Responsibilities

Business Growth:

• Enhance Sales Strategy and Execution: Collaborate with sales leadership to develop and implement data-driven sales strategies, optimize sales processes, and design tools or workflows that enable the team to achieve revenue growth targets.
• Support Sales Enablement and Performance: Build systems and frameworks that align cross-functional efforts with sales priorities, streamline lead-to-close workflows, and provide actionable insights to empower the sales team and drive customer acquisition.

Strategic Leadership:

• Define and own the vision, roadmap, and strategy for the Audience Solutions portfolio.
• Align product goals with the company's overall strategic objectives, ensuring the solutions address client needs and market opportunities. Serve as a thought leader and subject matter expert, contributing to the company's leadership in audience intelligence and engagement. Proactively manage impact of compliance mandates on all aspects of the business and ensure prompt communication of any changes are echoed across the organization.

Product Development & Innovation:

• Oversee the end-to-end lifecycle of audience-focused products, from ideation to launch through GTM sales support, managing performance optimization based on audience quality, customer feedback and real world performance measurement
• Leverage data science, analytics, and advanced technology to design innovative solutions for audience segmentation, targeting, and engagement.
• Identify opportunities to integrate emerging trends, such as AI, machine learning, and real-world data, into the product suite.
• Stay ahead of the evolving data privacy and security landscape, developing products that adhere to stringent regulatory requirements and standards

Client Engagement & Partnerships:

• Partner with key internal and external clients to understand their evolving needs and tailor solutions accordingly.
• Cultivate relationships with external vendors, technology providers, and data partners to enhance product offerings.
• Lead presentations and discussions with senior client stakeholders to articulate value propositions and product capabilities.

Team Leadership & Collaboration:

• Build, manage, and mentor a high-performing team of customer success reps, data scientists, analysts, and developers.
• Collaborate cross-functionally with sales, media, marketing, legal/compliance, and data teams to ensure cohesive execution of product initiatives.
• Foster a culture of innovation, accountability, and client-centricity within the Audience Solutions team.

Performance & Growth:

• Establish key performance indicators (KPIs) to measure product success and client impact.
• Monitor audience data and methodology trends, competitive landscape, emerging technologies and regulatory developments to inform product evolution and become a market leader
• Work with finance team to track profitability and opportunity cost and drive revenue growth through product innovation and strategic partnerships.

Qualifications

• Experience: 8+ years of experience in product management, with a strong focus on audience solutions and sales in the healthcare, pharmaceutical, or life sciences sectors. Must have knowledge of HIPAA regulatory environment and state-level privacy regulations for use of healthcare data. Previous leadership experience at the VP level or higher preferred.
• Expertise: Deep understanding of audience design, targeting strategies, media and engagement technologies, including data platforms, CRM systems, Programmatic media, Video and TV channels, Social channels, and AI-driven tools
• The intellectual agility to generate and shepherd novel ideas, approaches and strategies.
• Leadership: Proven ability to prioritize and manage tasks, as well as lead, mentor, and inspire diverse, cross-functional teams in a fast-paced environment.
• Strategic Vision: Track record of defining product strategy, aligning it with business objectives, and driving revenue growth.
• Technical Acumen: Familiarity with data science, machine learning, and modern marketing technologies. Direct experience with healthcare or pharmaceutical data is a must.
• The ability to prioritize ruthlessly in order to move quickly. You identify what's most important alongside the points of diminishing returns. You identify problems and move quickly to establishing solutions
• Proven ability to build and implement scalable processes, tools, and workflows from the ground up
• Communication: Exceptional ability to articulate complex concepts to senior stakeholders, clients, and internal teams.
• Education: Bachelor's degree required; advanced degree (MBA, MPH, or similar) preferred.

Additional Information

Compensation Range: $195,300 - $332,010 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 02/21/2025. In Summary: Insagic is seeking an experienced Senior Vice President, Business Operations for ACE - Publicis Audience Center of Excellence . Your job will be to scale and optimize operations as we enter the next phase of growth . The role is ideal for a strategic generalist who excels in navigating ambiguity and enjoys building new functions from scratch . En Español: Descripción de la compañía Insagic, una empresa Publicis Health, es un negocio de información y asesoramiento de próxima generación que combina datos, diseño y diálogos para ofrecer los conocimientos activables e inteligencia transformacional que los vendedores de atención médica necesitan para tener éxito y crecer en el mundo de las plataformas actuales.Insagic alberga a más de 50 científicos innovadores del comportamiento, científicos de datos, etnógrafos, lingüistas, estrategas, investigadores y diseñadores - todos unidos alrededor de la visión de crear un mundo donde la inteligencia sanitaria conectada acelera el camino hacia mejores resultados. Para obtener más información, visite www.publicishealth.com/insagic.OverviewInsagic está buscando un vicepresidente experimentado de Operaciones empresariales ACE-Public Operations Center of Excellence. Su trabajo será escalar y optimizar el crecimiento como parte de nuestra estrategia. Con su experiencia como analista del mercado de la salud y experto en medios, aprovechará nuestro ecosistema de datos para construir una cartera rentable de soluciones existentes para audiencias, así como encontrar oportunidades de mercado para nuevas ofertas. Administrará todo el ciclo de vida de múltiples soluciones de audiencia, desde ideación hasta lanzamiento hasta optimización de rendimiento. Trabajará con líderes en toda la organización que impulsan la transformación de nuestra industria como la próxima evolución de la tecnología y AI redefine nuestro enfoque para mejorar los resultados sanitarios con nuestros socios clientes.ResponsabilidadesEl crecimiento empresarial: Mejorar la estrategia y ejecución de ventas: Colaborar con el liderazgo comercial para desarrollar e implementar estrategias de venta basadas en datos, optimizar procesos comerciales y diseñar herramientas o flujos de trabajo que permitan al equipo alcanzar objetivos de crecimiento de ingresos.Support Sales Enablement and Performance: Construir sistemas y marcos que alineen esfuerzos transversales con las prioridades de ventes, agilizar los fluxos de trabajo lead-to-close y proporcionar conocimientos accionables para empoderar al equipo vendedor e impulsar la adquisición de clientes.Liderado estratégico:Definir y poseer la visión, hoja de ruta y soluciones para la cartera de audiencia.Aligarse a los objetivos del producto de la empresa, asegurando oportunidades generales de participación de la compañía en asuntos relacionados con el mercado, abordar las necesidades de atención al cliente y aportar soluciones de inteligencia estratégica y ser un líder de opinión sobre las cuestiones relacionadas con el tema de negocio. Gestionar proactivamente el impacto de los mandatos de cumplimiento en todos los aspectos del negocio y garantizar una comunicación rápida de cualquier cambio se hace eco a través de la organización.Desarrollo de productos e innovación: Supervisar el ciclo de vida completo de los productos centrados en el público, desde la ideación hasta el lanzamiento a través del soporte de ventas GTM, gestionar la optimización del rendimiento basada en la calidad de audiencia, retroalimentación del cliente y medición del desempeño en el mundo realAprovechar las ciencias de datos, análisis y tecnología avanzada para diseñar soluciones innovadoras para segmentación, orientación y compromiso con el público.Identificar oportunidades para integrar tendencias emergentes, como IA, aprendizaje automático y datos del mundo real, en el producto. Mantenerse atentos al panorama evolutivo de privacidad y seguridad de los datos, desarrollar productos que se adhieren a estrictos requisitos regulatorios y estándaresClient Engagement & Partnership Solutions: Crecer asociaciones estratégicas con equipos clave y líderes internos para comprender sus necesidades de desarrollo de datos sobre el mercado y su crecimiento de productos. QualificationsExperience: 8+ años de experiencia en gestión de productos, con un fuerte enfoque en soluciones y ventas de audiencia en los sectores sanitario, farmacéutico o de las ciencias de la vida. Debe tener conocimiento del entorno regulatorio HIPAA y regulaciones de privacidad a nivel estatal para el uso de datos sanitarios. Experiencia previa de liderazgo al nivel VP o superior prefiere.Expertisa: Comprensión profunda del diseño de público, estrategias de orientación, medios de comunicación y tecnologías de participación, incluidas plataformas de datos, sistemas CRM, medios programáticos, canales de video y televisión, Canales sociales y herramientas impulsadas por IALa agilidad intelectual para generar e impulsar nuevas ideas, enfoques y estrategios.Lideranza: Habilidad comprobada para priorizar y gestionar tareas rápidamente, así como liderar, mentores y equipos multifuncionales transversales en un entorno acelerado. Se identifican los problemas y se mueven rápidamente para establecer solucionesProvee la capacidad de construir e implementar procesos, herramientas y flujos de trabajo escalables desde ceroComunicación: Capacidad excepcional para articular conceptos complejos a las partes interesadas mayores, clientes e equipos internos.Educación: Licenciatura requerida; grado avanzado (MBA, MPH o similar) preferido.Rango de compensación de información adicional: $195,300 - $332,010 anualmente. Este es el rango salarial que la Compañía cree que pagará por este puesto en el momento de esta publicación. De acuerdo con la ley aplicable, la remuneración será determinada según las habilidades, calificaciones y experiencia del solicitante junto con los requisitos del puesto, y los titulares se reservan el derecho de ofrecer estas prestaciones de pago en cualquier momento.