Massachusetts Staffing is hiring: Senior Creative Copywriter in Boston

Join Our Dynamic Marketing Team

Join our dynamic marketing team and play a pivotal role in shaping the future of life insurance marketing at John Hancock Insurance! We are looking for a passionate, results-oriented, and creative storyteller to support its U.S. Marketing team. We embrace a collaborative "get it done together" mindset. The successful candidate provides strategic and innovative creative for both print and digital. You are confident in your ideas and can passionately present them internally in rough form as well as finely polished when presenting to our partners. The successful candidate will be responsible for delivering content that engages customers/financial advisors, while helping to drive sales. This hands-on role will be responsible for the ideation, management, execution, and evaluation of content across mediums and distribution channels. You'll be working in close collaboration with our Visual Designers, Video Team and Content Managers on a variety of projects.

The Insurance Marketing Team, of which the Senior Copywriter is a key part, is responsible for the strategy and execution of product launches, events, campaigns, B2B relationships, sales enablement, Vitality member engagement, and producer and policyholder communications. This team is an integral part of our comprehensive marketing organization, which includes brand, human-centered design, digital, analytics, and integrated production. Together, these teams collaborate closely to craft our marketing narrative, deliver connected customer experiences, and demonstrate the business value of marketing.

Individual Responsibilities Include:

• Routinely conceptualize creative solutions that effectively communicate the strategic intent for each tactic within the assigned projects
• Work closely with the editorial team and SME's, distilling their content into easily digestible promotional copy
• Ensure consistency in brand voice across all communications
• Write, proofread, and edit copy that reflects the conceptual vision and aligns to our brand voice
• Determine the style, tone, structure, and voice of copy across a variety of media (e.g., digital, mobile, print, web, video)
• Work collaboratively with Visual Designers to develop creative concepts and executions of assigned projects
• Present ideas in collaboration with Visual Designers to internal stakeholders and external clients
• Work in an Agile manner with various teams
• Work with digital marketing team to help drive SEO, email, and social strategies
• Create persona-based content for various stages of the funnel for both B2C and B2B communications and across a mix of mediums (print, digital, social, video)
• Leverage analytics and research insight and data to develop or bolster written work
• Edit and proofread copy for accuracy and brand tone

Job Requirements:

• Bachelor's degree required
• Minimum of 6+ years of related writing experience (agency and/or in-house) across all media channels: print, social, digital, video, etc.
• Creative storyteller who has experience maintaining a valued brand voice across all communications
• Deep understanding of best practices for writing across channels (web, social, video, print)
• Excellent management, organizational and prioritization skills, including the ability to meet deadlines in a fast-paced environment
• Resourceful researcher with strong information gathering, analytical and strategic planning skills
• Willing to roll up his/her sleeves to make things happen and motivate teams
• Ability to interact successfully with all levels of the organization
• Ability to positively influence colleagues and the direction of work
• Ability to adapt and respond to changing priorities

When you join our team:

• We'll empower you to learn and grow the career you want.
• We'll recognize and support you in a flexible environment where well-being and inclusion are more than just words.
• As part of our global team, we'll support you in shaping the future you want to see.

Acerca de Manulife y John Hancock:

Manulife Financial Corporation es un importante proveedor internacional de servicios financieros que ayuda a las personas a tomar decisiones de una manera ms fcil y a vivir mejor. Para obtener ms informacin acerca de nosotros, visite http://www.manulife.com.

Manulife es un empleador que ofrece igualdad de oportunidades. En Manulife/John Hancock, valoramos nuestra diversidad. Nos esforzamos por atraer, formar y retener una fuerza laboral tan diversa como los clientes a los que prestamos servicios, y para fomentar un entorno laboral inclusivo en el que se aprovechen las fortalezas de las culturas y las personas. Estamos comprometidos con la equidad en las contrataciones, la retencin de talento, el ascenso y la remuneracin, y administramos todas nuestras prcticas y programas sin discriminacin por motivos de raza, ascendencia, lugar de origen, color, origen tnico, ciudadana, religin o creencias religiosas, credo, sexo (incluyendo el embarazo y las afecciones relacionadas con este), orientacin sexual, caractersticas genticas, condicin de veterano, identidad de gnero, expresin de gnero, edad, estado civil, estatus familiar, discapacidad, o cualquier otro aspecto protegido por la ley vigente.

Ubicacin principal: Boston, Massachusetts

Modalidades de Trabajo: Hbrido

Se prev que el rango salarial est entre: $90,225.00 USD - $162,405.00 USD

Company: John Hancock Life Insurance Company (U.S.A.)