Infor is hiring: Content / SEO Marketing Specialist in Fort Worth

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Infor is looking for a Digital Content Strategist that will contribute to the creation of a comprehensive content strategy that aligns with our business objectives and enhances our brand presence across digital platforms. You will collaborate with cross-functional teams to create, manage, and optimize content that engages our target audience and drives measurable results.

A Day in The Life Typically Looks Like:

* Develop and implement a content strategy that supports Infor's business goals and marketing initiatives.
* Write, edit, and collaborate with product experts, designers, and other content creators to produce high-quality content for websites, blogs, social media, email campaigns, and other digital channels.
* Conduct competitive analysis and content audits to identify gaps and opportunities for improvement.
* Ensure all content is optimized for search engines to improve visibility and drive organic traffic.
* Conduct market research to identify content trends, audience preferences, and competitive insights.
* Monitor and analyze content performance using key metrics and KPIs, and adjust strategies as needed to maximize impact.
* Maintain an editorial calendar to ensure timely delivery of content and alignment with marketing campaigns.
* Ensure content adheres to guidelines and best practices for content creation, ensuring consistency in tone, style, and branding across all channels.
* Work closely with marketing, product, and sales teams to align content with business objectives and customer needs.

Basic Qualifications:

* Prior experience as a Content Strategist or similar role in a technology or software company.
* Experience working with B2B content marketing principles and best practices.
* Prior experience in SEO and content optimization techniques.
* Prior experience with data analytics to derive insights.
* Legal authorization to work permanently in the United States for any employer without requiring a visa transfer or visa sponsorship.

Preferred Qualifications:

* Experience with SEO tools (Ahrefs) and project management tools (ClickUp).

About Infor

Infor is a global leader in business cloud software products for companies in industry specific markets. Infor builds complete industry suites in the cloud and efficiently deploys technology that puts the user experience first, leverages data science, and integrates easily into existing systems. Over 60,000 organizations worldwide rely on Infor to help overcome market disruptions and achieve business-wide digital transformation.
For more information visit www.infor.com

Our Values

At Infor, we strive for an environment that is founded on a business philosophy called [1] Principle Based Management (PBM) and eight Guiding Principles: integrity, stewardship & compliance, transformation, principled entrepreneurship, knowledge, humility, respect, self-actualization. Increasing diversity is important to reflect our markets, customers, partners, and communities we serve in now and in the future.

We have a relentless commitment to a culture based on PBM. Informed by the principles that allow a free and open society to flourish, PBM prepares individuals to innovate, improve, and transform while fostering a healthy, growing organization that creates long-term value for its clients and supporters and fulfillment for its employees.

Infor is an Equal Opportunity Employer. We are committed to creating a diverse and inclusive work environment. Infor does not discriminate against candidates or employees because of their sex, race, gender identity, disability, age, sexual orientation, religion, national origin, veteran status, or any other protected status under the law. If you require accommodation or assistance at any time during the application or selection processes, please submit a request by following the directions located in the FAQ section at the bottom of the infor.com/about/careers webpage.

At Infor we value your privacy that’s why we created a policy that you can read [2] here.


References

Visible links
1. https://www.kochind.com/about/business-philosophy
2. https://www.infor.com/about/privacy

Seniority level

• Seniority level

  Associate

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  Software Development

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