Digital Content Strategy Manager Job at ALLDATA in Memphis

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Job Description

The Manager, Digital Content Strategy will lead the planning, optimization and execution of engaging digital content strategies. This role will focus on driving customer engagement, enhancing AutoZone’s digital presence and supporting business goals through innovative content initiatives. The ideal candidate must be a creative and skilled digital storyteller, strategic thinker and collaborative manager who thrives in a fast-paced environment.

Job Description

The Manager, Digital Content Strategy will lead the planning, optimization and execution of engaging digital content strategies. This role will focus on driving customer engagement, enhancing AutoZone’s digital presence and supporting business goals through innovative content initiatives. The ideal candidate must be a creative and skilled digital storyteller, strategic thinker and collaborative manager who thrives in a fast-paced environment.

Responsibilities

Strategic Content Leadership

• Develop and oversee the content strategy for AutoZone’s digital platforms (AutoZone.com and Mobile App), ensuring alignment with the brand, business objectives, merchandising, and customer needs to drive conversion.
• Collaborate with cross-functional teams, including Merchandising, Marketing, Product, and UX/UI, to ensure content supports team and broader organizational goals.
• Drive the creation and implementation of data-driven content plans to enhance the customer experience and improve performance metrics.
  
  

Content Development & Management

• Oversee the creation and execution of compelling digital content across the digital experience that drives traffic and conversion.
• Establish and enforce standards and guidelines to ensure consistency and quality across all digital touchpoints.
• Manage timelines and deadlines for content initiatives.
• Drive the creation and maintenance of planning and scheduling documents detailing the release of site content (monthly and ad hoc)
  
  

Performance Optimization

• Use analytics tools to measure content performance, identify trends, and optimize strategies based on insights.
• Conduct regular A/B testing and usability studies to refine content and enhance user engagement to drive results.
• Partner with SEO and SEM teams to ensure content is optimized for discoverability and search engine performance.
  
  

Team Leadership & Development

• Manage and mentor a team of content specialists fostering a culture of creativity and innovation who are laser-focused on driving sales
• Be able to speak to leadership, presenting strategic initiatives and results.
  
  

Innovation & Industry Awareness

• Stay updated on digital trends, emerging technologies, and best practices to keep AutoZone at the forefront of digital engagement.
• Advocate for innovative solutions that elevate the customer experience and differentiate the brand in the competitive marketplace.
  
  

Additional Responsibilities Include

• Build and leverage cross-functional expertise to influence digital/eCommerce strategies and initiatives.
• Create and implement opportunities for process improvements.
• Maintain full understanding of all communication channel plans; help drive collaboration across channels.
• Experience with JIRA, ContentStack (CMS) and Figma or similar tools preferred.
  
  

Supervisory Responsibilities

This position has two or more direct reports and will oversee multiple external vendors. In addition, this role offers significant lateral and upward influence, leading strategic conversations across the organization and with senior leadership teams.

Qualifications

• Bachelor’s degree in business, Marketing or similar field or equivalent years of experience
• 7-10 years of experience in marketing and project management, retail industry preferred
• Experience or understanding of digital touchpoints (online, mobile, display advertising, SEO, paid search, email)
• Experience leveraging analytics and tracking key performance metrics to guide strategies
• Assist in product, segment and category support for growth initiatives.
• Take both a lead and supporting role in executing marketing initiatives.
  
  

What We’re Looking For

ABOUT US

Since opening our first store in 1979, AutoZone has grown into a leading retailer and distributor of automotive parts and accessories across the Americas. Our customer-first mindset and commitment to Going the Extra Mile define who we are, for both our customers and AutoZoners. Working at AutoZone means being part of a team that values dedication, teamwork, and growth. Whether you're helping customers or building your career, we provide tools and support to help you succeed and drive your future.

Benefits At AutoZone

AutoZone offers thoughtful benefits programs with one-on-one benefits guidance designed to improve AutoZoners’ physical, mental and financial well-being.

All AutoZoners (Full-Time And Part-Time)

• Competitive pay
• Unrivaled company culture
• Medical, dental and vision plans
• Exclusive discounts and perks, including an AutoZone in-store discount
• 401(k) with company match and Stock Purchase Plan
• AutoZoners Living Well Program for free mental health support
• Opportunities for career growth
  
  

Additional Benefits For Full-Time AutoZoners

• Paid time off
• Life, and short- and long-term disability insurance options
• Health Savings and Flexible Spending Accounts with wellness rewards
• Tuition reimbursement
  
  

Minimum age requirements may apply. Eligibility and waiting period requirements may apply; benefits for AutoZoners in Puerto Rico, Hawaii, or the U.S. Virgin Islands may differ. Learn more about all that AutoZone has to offer at Careers.AutoZone.com.

We proudly support Veterans, Active-duty Service Members, Reservists, National Guard and Military Families. Your experience is highly valued, and we encourage you to apply to join our team.

Online Application

An online application is required. Click the Apply button to complete your application. For step-by-step instructions on how to apply visit careers.autozone.com/candidateresources.

AutoZone, and its subsidiary, ALLDATA are equal opportunity employers. All applicants will be considered for employment without attention to age, race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status, or any other legally protected categories.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing, Public Relations, and Writing/Editing

• Industries

  Automotive

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