Marketing Manager Job at Dallas Fort Worth International Airport (DFW) in Arling
Dallas Fort Worth International Airport (DFW), Arlington, TX, United States, 76000
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Job Overview
As the Marketing Manager, you will enhance the DFW Airport brand among customers and stakeholders, achieving goals and key results according to the strategic plan. You will collaborate with other departments to identify opportunities and challenges for promoting the DFW brand and improving its reputation. Under the guidance of the Senior Marketing Manager, you will assist in developing and executing strategic marketing and advertising campaigns across various channels to expand the airport's reach.
What You Will Be Doing
- Develop marketing strategies supporting revenue-generating products and services like Parking and Concessions.
- Collaborate with marketing and other department leaders to identify opportunities and challenges for DFW products and services. Write strategy and creative briefs, and manage the creative development and production of marketing materials.
- Manage relationships with external agencies and internal creative teams. Review content to ensure it meets specifications.
- Provide direction and oversight to junior marketing team members.
- Track marketing budgets for projects across digital and traditional media.
- Measure and analyze marketing performance, creating reports to refine strategies.
- Develop marketing strategies to support large internal programs and initiatives.
What You Need
- Bachelor’s degree in business administration, marketing, communications, or related field.
- Four (4) years of experience in marketing or brand management.
- Equivalent education or experience may be considered.
- Valid Class C driver’s license.
What We Desire
- Knowledge of Spanish or other languages.
- Experience in B2C and B2B marketing and advertising.
- CRM marketing experience.
About Us
We are Dallas Fort Worth International (DFW) Airport, recognized for innovation, leadership, and excellence. With over 2,100 employees, we aim to provide an exceptional airport experience and connect our community to the world. Join us to bring your talents to DFW and work with purpose.
Seniority level
- Mid-Senior level
Employment type
- Full-time
Job function
- Marketing and Sales
Industries
- Airlines and Aviation