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Peterson Dental Laboratory, Inc.

Peterson Dental Laboratory, Inc. is hiring: Marketing Manager in Delray Beach

Peterson Dental Laboratory, Inc., Delray Beach, FL, United States, 33483

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Peterson Dental Laboratory, Inc. provided pay range

This range is provided by Peterson Dental Laboratory, Inc.. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$70,000.00/yr - $85,000.00/yr

Job Title: Marketing Manager

Reports To: CEO

Classification: Full-Time, Exempt

Position Summary

Peterson Dental Lab is seeking a dynamic and strategic Marketing Manager to lead our marketing efforts across multiple product categories, including fixed, fixed implants, removable, surgical guides, full-arch restorations, and chairside services. This role is ideal for a well-rounded marketer who thrives in a fast-paced, B2B environment and wants to play a pivotal role in driving growth, building brand authority, and generating leads. The ideal candidate is equally strong in strategy, execution, and collaboration.

Essential Responsibilities

Strategic Planning & Execution

  • Own and implement the annual marketing strategy aligned with company growth goals
  • Translate strategic objectives into actionable campaigns and marketing plans
  • Identify opportunities for lead generation, customer engagement, and competitive differentiation

Lead Generation & CRM Management

  • Plan and execute segmented digital campaigns using email, CRM, and direct marketing tools
  • Support account-based marketing initiatives in collaboration with Sales, Customer Service, and Chairside teams
  • Track and report marketing performance and lead conversion metrics using CRM (Sage) and Mailchimp

Content & Brand Development

  • Create and manage marketing collateral: sell sheets, brochures, bag stuffers, email templates, social media content, and blog articles
  • Develop and coordinate educational content such as webinars, videos, newsletters, and sales stack
  • Maintain a consistent and professional brand voice across all channels

Digital Marketing & Channel Management

  • Manage online presence through website content, SEO, landing pages, and digital ads
  • Support event promotion and execution, including local and national trade shows
  • Monitor and optimize marketing calendar, campaigns, and promotional schedules

Cross-Functional Collaboration

  • Work closely with Sales, Clinical Support, Customer Service, Operations, and Finance to align initiatives
  • Report key KPIs and performance metrics to the CEO and leadership team
  • Participate in leadership meetings and contribute to company-wide strategy

Required Qualifications

  • 3-7 years of B2B marketing experience, preferably in dental, healthcare, or manufacturing
  • Proficient in CRM systems (preferably Sage) and email marketing tools (Mailchimp or similar)
  • Strong writing, editing, and graphic design skills (Canva, Adobe, etc.)
  • Experience managing websites (WordPress) and implementing SEO strategies
  • Excellent communication, project management, and time management skills

Preferred Qualifications

  • Marketing experience in dental labs or dental product companies
  • Familiarity with lab management or CRM platforms
  • Experience producing educational or clinical marketing content

Compensation & Benefits

  • Salary: $70,000-$85,000 based on experience
  • Bonus: Performance-based incentive structure
  • Benefits: Health, PTO, 401(k), Vision, Dental

Seniority level

  • Seniority level

    Mid-Senior level

Employment type

  • Employment type

    Full-time

Job function

  • Job function

    Marketing and Sales

  • Industries

    Marketing Services

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