Hard Rock Digital is hiring: Coordinator - Media Buying in Hollywood
Hard Rock Digital, Hollywood, FL, United States, 33024
What are we building?
Hard Rock Digital is a team focused on becoming the best online sportsbook, casino, and social casino company in the world. We’re building a team that resonates passion for learning, operating and building new products and technologies for millions of consumers. We care about each customer's interaction, experience, behavior, and insight and strive to ensure we’re always acting authentically.
Rooted in the kindred spirits of Hard Rock and the Seminole Tribe of Florida, the new Hard Rock Digital taps a brand known the world over as the leader in gaming, entertainment, and hospitality. We’re taking that foundation of success and bringing it to the digital space — ready to join us?
What’s the position?
We are seeking a detail-oriented Media Buying Coordinator to join our performance marketing team and work hands on, with our media AORs. Working with the Sr Manager, Media Buying to support the execution of our marketing campaigns across TV, radio, OOH (out-of-home), and direct mail advertising. This role is perfect for someone passionate about traditional media with strong analytical skills and attention to detail. The ideal candidate will have foundational experience in media buying, excellent comprehension of audience measurement metrics, and the ability to interpret complex media flow charts and campaign documentation.
Key Responsibilities
Media Buying & Coordination
Assist in planning and executing linear TV buys across broadcast and cable networks
Review linear TV buy summaries, flowcharts, and post-campaign analysis reports
Track programming changes, preemptions, and make-goods across TV properties
Coordinate with AOR for creative delivery and scheduling requirements
Support radio buying process across AM/FM stations and radio networks
Coordinate daypart planning and ensure optimal frequency distribution across target demographics
Coordinate live read scripts and promotional tie-ins with radio stations
Out-of-Home (OOH) & Digital Out-of-Home (DOOH) Coordination
Assist in traditional billboard, transit, and outdoor advertising campaign execution
Support site selection process using traffic patterns, demographic data, and reach estimates
Manage OOH creative trafficking and ensure proper installation and monitoring
Track OOH campaign delivery through photo verification and monitoring systems
Coordinate with AOR and creative team for production timelines and installation schedules
Flow Chart Interpretation & Campaign Documentation
Read and interpret complex media flow charts and campaign planning documents
Maintain detailed buy sheets and campaign execution timelines
Maintain accurate campaign spend documentation and ensure spends are properly passed to internal data warehouses
Ensure flow chart accuracy and adherence to campaign objectives and budgets
Administrative & Coordination Support
Coordinate with AOR and internal teams for campaign execution
Manage campaign timelines and ensure all deliverables meet established deadlines
Support budget management and spend reporting processes
Assist with RFP responses and vendor proposal evaluations
What are we looking for?
Traditional Media Experience
1-3 years of experience in traditional media buying, planning, or coordination
Hands-on experience with linear television buying processes and network coordination
Working knowledge of terrestrial radio buying and daypart optimization
Experience with out-of-home (OOH) and digital out-of-home (DOOH) campaign coordination
Understanding of traditional media trafficking and creative delivery processes
Preferred Qualifications
Bachelor's degree in Marketing, Communications, Advertising, or related field
Experience with media buying platform Strata
Knowledge of media research tools (Nielsen, Comscore, MRI, SRDS)
What’s in it for you?
We offer our employees more than just competitive compensation. Our team benefits include:
Competitive pay
Flexible vacation allowance
Flexible work from home
Startup culture backed by a secure, global brand
Roster of Uniques
We care deeply about every interaction our customers have with us and trust and empower our staff to own and drive their experience. Our vision for our business and customers is built on fostering a diverse and inclusive work environment where regardless of background or beliefs you feel able to be authentic and bring all your talent into play. We want to celebrate you being you (we are an equal opportunities employer)
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