Presidian Hospitality is hiring: Social Media Specialist in Breckenridge
Presidian Hospitality, Breckenridge, TX, United States, 76424
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Position Overview:
Are you a storytelling, visually driven marketer who thrives on bringing brands to life through video? Do you have a knack for producing scroll-stopping, high-quality content that makes people stop mid-feed and say, “I want to be there”?
Description
Position Overview:
Are you a storytelling, visually driven marketer who thrives on bringing brands to life through video? Do you have a knack for producing scroll-stopping, high-quality content that makes people stop mid-feed and say, “I want to be there”?
The Springs Resort, the #1 Hot Springs & Spa Resort destination as voted by USA TODAY, is looking for an experienced and passionate Social Media Specialist to lead our video-forward content creation across social media, Meta ads, website, and other marketing channels. This is a hands-on creative role: shooting, editing, strategizing, while also engaging directly with our online audience and supporting the marketing team with campaigns, special events, and day-to-day needs. You’ll report to the Marketing Manager and help tell a brand story people can feel.
Requirements
Work Environment & Schedule
- Location: On-site position at The Springs Resort, Pagosa Springs, CO
- Schedule: Full-time, Monday-Friday with occasional evening/weekend work during on-property events for content needs. Weekend and Holiday comment and engagement monitoring.
- Work Split: 50% field work (shooting content around resort), 50% office-based editing and strategy
- Team Environment: Join a collaborative 3-person marketing team in a creative, fast-paced setting
- Concept, film, and edit short-form videos for TikTok, Instagram Reels, YouTube Shorts, and Facebook.
- Develop and adapt creative ads for Meta, testing and optimizing them to meet campaign goals.
- Capture authentic, in-the-moment resort experiences through both planned shoots and agile, on-the-fly content creation.
- Repurpose video for multiple channels, including email, website, and print.
- Plan and execute a monthly content marketing plan & strategy, focused on achieving monthly KPIs.
- Set short-term goals for content initiatives to align with the resort's branding and marketing objectives.
- Undertake content marketing initiatives to achieve business targets, covering content conception to completion.
- Collaborate with the marketing team to produce high-quality content, emphasizing the resort experience and offerings.
- Strategize robust content generation plans and tactics for resort events and activities.
- Maintain an organized content management system for various content pieces, including photos.
- Curate and deliver engaging, high-quality content regularly for various social platforms, including social media.
- Use effective copywriting practices, including drafting, editing, proofreading, and updating written content.
- Align web, social, video, and print content for consistency and quality.
- Prepare content for various channels, ensuring a strong web presence and utilizing light media editing and graphic design skills for photo, video, and graphic content.
- Manage professional photography, video shoots, and deliverables to capture the essence of the resort experience.
- Achieve organic social media metrics for growth, managing and strategizing social media platforms to enhance the resort's online presence.
- Monitor and respond to comments, messages, and tags to foster guest relationships and maintain a positive brand presence.
- Stay ahead of trends, platform updates, and competitor activity to keep content fresh and engaging.
- Collaborate with marketing, resort teams, and event teams to align content creation with broader business goals.
- Work closely with influencers and partners to amplify the resort's presence in the digital space.
- Identify, vet, and manage relationships with influencers and content creators who align with our brand.
- Coordinate visits, content deliverables, and cross-promotion opportunities.
- Track influencer performance and integrate their content into broader campaigns.
- Ensure consistent branding across all content channels and materials to maintain a cohesive and recognizable brand identity.
- Bachelor's degree in Marketing, Communications, or a related field OR proven experience as a Content Manager or similar role.
- 2+ years of demonstrated social media management with a portfolio showing follower growth and engagement
- Exceptional written and verbal communication skills.
- Strong organizational and project management abilities.
- Proficient in multimedia production tools, graphic design, and video editing software (Canva, Adobe Creative Cloud: Photoshop, Illustrator, InDesign, Premiere Pro).
- Up-to-date with industry trends and tools.
- Experience with social media management and analytics tools.
- Familiarity with SEO best practices.
- Ability to work independently and collaboratively in a fast-paced environment.
- Skilled in website CMS platforms like WordPress, able to edit templates, create new pages, and add optimized content.
- 2+ years of experience with team and task management.
Required Submission Materials:
- Portfolio Examples: Submit 5-8 examples of your best social media content, including:
- 3 short-form videos you created (with before/after metrics if available)
- 1 successful social media campaign you led, based on KPI performance
- 1 successful social media campaign you led, that you are proud of
- 3 examples of brand-consistent visual content
- Resume highlighting relevant social media and content creation experience.
- Cover Letter explaining why you would be a good fit for the position.
- References: 3 professional references from previous marketing/social media roles.
- Interview Process:
- Initial phone screening (30 minutes)
- Interview with Marketing Manager with portfolio review (30 minutes)
- Final interview with Marketing Manager and VP of Marketing (60 minutes)
- Start Date: Immediate availability preferred
Seniority level
Seniority level
Entry level
Employment type
Employment type
Full-time
Job function
Job function
Marketing and SalesIndustries
Hospitality
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