Social Media Manager Job at Inside Higher Ed in Palo Alto

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Office of External Relations, Stanford, California, United StatesNewCommunications7 hours ago Post Date107119 Requisition #Main work location: Stanford historic campus

Schedule: Hybrid, at least 3 days per week on site

Position summary: Stanford’s Office of University Communications is looking for a Social Media Manager to elevate the institution’s teaching and research mission on Facebook, Instagram, Threads, LinkedIn, X, Bluesky, and YouTube (7.7M combined followers). The Social Media Manager will develop and deliver original content on key channels and engage with collaborators, audiences, and influencers to drive interaction, spur advocacy, and broaden reach and impact. The Social Media Manager will report to the Senior Director of Channel Strategy and sit on a 14-person marketing and digital strategy team whose functions include content strategy and channel management, insights and analytics, video and photography, web technology, and more.

University Communications provides support and leadership in the planning, coordination, and implementation of strategic communications programs that promote Stanford University and its mission. University Communications is responsible for brand positioning and strategy; issues and reputation management; crisis communications; oversight of digital content and top-level web and social media platforms; media relations and news services; executive communications; and a campus video production studio. University Communications coordinates with communications professionals across the university, provides leadership to the Communications Working Group, and advises on communications policy with senior executive staff.

Core Duties

Develop written and visual content for key social media channels

Provide frequent live coverage of a wide range of campus events, often on evenings and weekends

Produce original short-form video bringing campus culture, research insights, and the student experience to life for a range of audience segments

Create optimized social posts from curated and archival content, leveraging AI tools responsibly for ideation and iteration

Manage an editorial calendar and produce social content plans for major campus events (e.g., New Student Orientation, Commencement, Nobel Prize wins, etc.) as well as societal ones where Stanford people or research are involved (e.g., the Olympics)

Partner with an executive communications team on social content for leadership accounts

Engage with audiences, collaborators, and influencers to spur advocacy and broaden reach and impact of our digital content

Track and report on performance and insights

Monitor online conversation and trends and identify opportunities to advance Stanford’s strategic messaging objectives

Manage a suite of services, tools and platforms that facilitate creative production and account management and security

Participate in issue-response and emergency communications and monitoring, as needed

May hire, coach, and manage interns and freelancers

Education And Experience

Bachelor’s degree and five years of relevant experience or combination of education and relevant experience. A degree or experience in social media management or digital communications, marketing, or journalism preferred.

Knowledge, Skills, And Abilities

Excellent writing and analytical skills

Sound judgment; proven ability to push creatively while protecting brand and reputation

Expertise in all aspects of social video production, including storyboarding, shooting, and editing

Proficiency with AI tools to support ideation, content creation and iteration, data analysis, reporting, and more

Knowledge of social platforms, and current and anticipated digital communication trends

Experience with industry-standard tools used to conduct and support social media management

Fluency in web- and app-based photo and video editing tools (e.g., Canva, Adobe Express, InShot, CapCut, Edits, etc.)

Hands-on experience with the administration of advertising and paid content promotion

Demonstrated commitment to proactively solving problems and developing solutions

Experience contributing to high-functioning teams

The Successful Candidate Will Have

An unshakeable technical foundation in writing and editing

A love for—and deep understanding of—visual storytelling, with basic knowledge of the skills that facilitate channel-specific optimization of creative content

The ability to work frequently outside of standard hours, including on evenings and weekends, to fully capture and convey the campus experience

Comfort appearing on camera in social video content

Skills to build and maintain a network of sources and collaborators to identify frequent, fruitful social-first storytelling opportunities across campus

A commitment to journalistic principles of truth, fairness, and accuracy

Demonstrated ability to compelling copy adhering to brand and style guidelines

Creative hustle paired with impeccable organizational skills, time management, and follow-through

An intuitive understanding of how to attract, grow, and engage digital audiences through organic and paid social, third-party advocacy, and content partnerships

The ability to imagine and articulate how different channels might advance editorial strategies for a range of audience segments

Tendency toward curiosity, collaboration, persistence, and problem solving

Demonstrated commitment to tracking industry trends and staying abreast of platform changes, big and little

Eagerness to analyze audience insights and prototype new creative and editorial approaches

The ability to problem-solve and work independently to meet deadlines and capitalize on creative opportunities

Excellent interpersonal skills, mature judgment, and diplomacy required to interact effectively with, and provide service to, manager, colleagues, and external stakeholders

Knowledge of Stanford’s culture and traditions a major plus

The expected pay range for this position is $119,029 – $138,578 per annum.

Stanford University provides pay ranges representing its good faith estimate of what the university reasonably expects to pay for a position. The pay offered to a selected candidate will be determined based on factors such as (but not limited to) the scope and responsibilities of the position, the qualifications of the selected candidate, departmental budget availability, internal equity, geographic location and external market pay for comparable jobs.

At Stanford University, base pay represents only one aspect of the comprehensive rewards package. The Cardinal at Work website (https://cardinalatwork.stanford.edu/benefits-rewards) provides detailed information on Stanford’s extensive range of benefits and rewards offered to employees. Specifics about the rewards package for this position may be discussed during the hiring process.

Physical Requirements

Constantly perform desk-based computer tasks

Frequently stand/walk, sit, use a telephone, grasp lightly/fine manipulation, speaking* - Consistent with its obligations under the law, the university will provide reasonable accommodation to any employee with a disability who requires accommodation to perform the essential functions of the job.

Working Conditions

Occasional work on evenings and weekends

Must have the ability to be present on campus as needed, with the standard expectation of 3 days per week

Work Standards

Interpersonal Skills: Demonstrates the ability to work well with Stanford colleagues and clients and with external organizations

Promote Culture of Safety: Demonstrates commitment to personal responsibility and value for safety; communicates safety concerns; uses and promotes safe behaviors based on training and lessons learned

Subject to and expected to comply with all applicable university policies and procedures, including but not limited to the personnel policies and other policies found in the University's Administrative Guide, http://adminguide.stanford.edu

The job duties listed are typical examples of work performed by positions in this job classification and are not designed to contain or be interpreted as a comprehensive inventory of all duties, tasks, and responsibilities. Specific duties and responsibilities may vary depending on department or program needs without changing the general nature and scope of the job or level of responsibility. Employees may also perform other duties as assigned.

Consistent with its obligations under the law, the University will provide reasonable accommodations to applicants and employees with disabilities. Applicants requiring a reasonable accommodation for any part of the application or hiring process should contact Stanford University Human Resources by submitting a contact form.

Stanford is an equal employment opportunity and affirmative action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other characteristic protected by law.

Additional Information

• Schedule: Full-time
• Job Code: 4224
• Employee Status: Regular
• Grade: I
• Requisition ID: 107119
• Work Arrangement : Hybrid Eligible

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Online Audio and Video Media

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