Website and SEO Manager Job at ECPI University in Virginia Beach

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This is not a remote position. This position will be based in our University Administration office located at 5555 Greenwich Road, Virginia Beach, VA 23462

About ECPI University

Since 1966, ECPI University has helped students launch successful careers through hands-on, career-focused education. Our website, ecpi.edu, is the front door for prospective students. We’re seeking a Website & SEO Manager to own its strategy, performance, and evolution.

Role Overview

You’ll manage ecpi.edu end-to-end: optimizing SEO, content, and user experience while guiding the future of our web platform. This role blends technical management, digital marketing strategy, and innovation that drives growth and delivers a best-in-class experience for prospective students.

Key Responsibilities

• Lead the management, optimization, and strategy for ecpi.edu.
• Implement SEO best practices, including technical SEO and optimization for AI-generated search results.
• Oversee site architecture, usability, and performance, ensuring mobile-first, accessible design.
• Manage current hosting (Pantheon/Drupal) and help evaluate future platform transitions.
• Partner with marketing and IT to integrate the site with CRM systems (Reach, built on Dynamics).
• Monitor analytics, traffic, and conversions to drive measurable improvements.
• Ensure compliance with security, accessibility, and web best practices.

Qualifications

• Bachelor’s degree or equivalent experience.
• 5+ years in website management, SEO, or digital marketing.
• Expertise with Drupal, Pantheon, or similar CMS/hosting environments.
• Strong technical SEO and content optimization skills.
• Familiarity with CRM platforms, ideally Dynamics CRM.
• Proficiency with SEO and analytics tools (Google Analytics, SEMrush, Ahrefs, etc.).
• Strong project management and collaboration skills.
• Knowledge of how to leverage AI development tools to accelerate web development speed and improve code quality.

Why Join ECPI?

• Shape the digital front door for thousands of students.
• Play a key role in transitioning to modern platforms and technologies.
• Competitive salary plus full benefits.

Benefits of Employment

ECPI University provides comprehensive benefits to full-time employees, some of which are highlighted below:

• Tuition scholarship program available to full-time employees and their immediate family members after 90 days of employment
• Competitive compensation and medical/dental benefit plans
• PTO and holiday pay
• 401(k) participation with possible employer contributions

ECPI University is proud to be an Equal Opportunity Employer.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing, Advertising, and Strategy/Planning

• Industries

  Market Research and Technology, Information and Media

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