Vibe Marketer (Product Marketing Lead) Job at Hello Patient in Austin
Hello Patient, Austin, TX, United States, 78716
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This range is provided by Hello Patient. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range
$150,000.00/yr - $185,000.00/yr
Role Overview
You’ll be the first dedicated marketer on the team.Think of yourself as a one‑person creative studio who can concept, ship, and analyze campaigns at the speed of a meme, and then iterate until it lands. You’ll be part strategist, part copywriter, part growth hacker, and part creative director. You’ll partner with the founding team to make our AI assistant, Mia, feel unmistakably human to buyers and patients alike while turning curiosity into booked demos and qualified pipeline.
Location: Austin,TX or NYC
Reports to: CEO
Type: Full‑time, exempt
Key Responsibilities
- Own the narrative. Craft a distinctive voice and visual style that turns “health‑tech vendor” into beloved brand across website, social, events, IRL collateral, and sales material.
- Ship fast and stand out. Spin up scroll‑stopping videos, carousels, threads, and micro‑sites in hours, not weeks, using AI tools, templates, and your own taste.
- Grow the community. Engage healthcare operators, rev‑cycle leads, and digital‑health investors on the social platforms (LinkedIn, X, Facebook, etc.); convert lurkers into demo requests and brand advocates.
- Run “vibe tests.” Design rapid A/B experiments (copy, thumbnails, CTAs) and scale what resonates; sunset what doesn’t.
- Pipeline partner. Build creative materials for outbound sequences that supercharge our Sales team.
- Metrics that matter. Establish, track, and report on key metrics, including: follower growth, engagement %, demo‑request attribution, and influenced ARR, to name a few.
- Go beyond the browser. Test bold, unexpected plays from targeted OOH like billboards and subway takeovers to branded food trucks, podcast partnerships, and whatever crazy idea gets us talked about. If it gets the right people curious, it’s in bounds.
Must‑Haves
- Healthcare GTM experience: You’ve launched and scaled campaigns in healthcare or health-tech that directly drove acquisition, engagement, or revenue.
- AI-native: You use tools like ChatGPT, Claude, Midjourney, and Figma daily to concept, write, design, and ship fast solo.
- Social hunter-gatherer: You’ve grown a LinkedIn or X presence from 0 → 10k+ followers with content that generated real inbound interest.
- Copy versatility: You can shift from clinical-grade clarity to irreverent one-liners, always landing with empathy and intent.
- Data-literate: You interpret metrics, test hypotheses, and translate results into repeatable, scalable playbooks.
- Familiarity with healthcare compliance messaging (HIPAA, SOC 2)
- Experience marketing to multi-location provider groups or rev-cycle leaders
- Motion graphics or short-form video editing skills
- Willingness to experiment with unconventional channels—including OOH, podcast ads, or whatever gets the right kind of attention
- Real Impact – Help healthcare teams cut hours of admin work and focus more on patient care.
- Early-Stage Ownership – Join a well-funded startup where you’ll own meaningful projects from day one.
- Agency to Drive Outcomes – You’ll have the freedom to make decisions, move fast, and see your work directly shape results.
- Collaborative Team Environment – Work alongside founders who’ve scaled healthcare products and infrastructure nationally.
- Values-Driven Culture – We operate with empathy, trust, and curiosity in every decision.
- Great Benefits – Competitive pay, equity, PTO, and comprehensive health, dental, and vision insurance.
- Fast Growth – Build category-defining technology and grow your skills quickly in a high-impact environment.
Seniority level
Seniority level
Entry level
Employment type
Employment type
Full-time
Job function
Job function
Marketing and SalesIndustries
Technology, Information and Internet
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