SEO/SEM Marketing Specialist Job at Arrow Security in Smithtown

ARROW SECURITY is one of the largest privately held security guard companies in the United States with a 97% customer retention rate and an average client relationship of over 15 years. Our dedication to customer service runs deep throughout the entire organization and is what sets us apart from the competition. With our continued growth and mission focus we are looking to add a SEO/SEM Marketing Specialist to our team in the Long Island Office.

Are you obsessed with rankings, thrive on data, and get excited by the idea of turning search clicks into loyal customers? We're on the hunt for a results-driven SEO/SEM Marketing Specialist to supercharge our digital growth.

In this role, you won’t just be optimizing pages—you’ll be shaping strategy, driving quality traffic, and making a direct impact on our bottom line. If you love algorithms, A/B tests, and crafting campaigns that convert, let’s talk.

Essential Job Duties

• Own and execute SEO strategies from end to end—on-page, off-page, and technical.
• Launch and optimize high-performing paid search (SEM) campaigns on Google, Bing, and beyond.
• Dive into keyword research, competitor analysis, and site audits to fuel smart decisions.
• Track, analyze, and report on SEO/SEM performance—and pivot fast when needed.
• Improve landing pages for better conversion and ad quality scores.
• Resolve technical SEO issues and keep our site search-friendly and fast.
• Stay ahead of search engine algorithm updates and industry best practices.
• Manage paid search budgets and forecast ROI like a pro.

Position Requirements

• Proven experience in an SEO/SEM role, with a track record of measurable results.
• Deep understanding of search engine algorithms, ranking factors, and analytics tools.
• Hands-on with Google Ads, Search Console, SEMrush, Ahrefs, and friends.
• Analytical mindset—you love finding patterns in the data and making decisions based on it.
• Comfortable with HTML, CSS, and website management.
• Strong communicator who can work independently and cross-functionally.
• Google Ads and/or Analytics certification? Huge plus.
• Experience with A/B testing and CMS platforms like WordPress.
• Bonus: Understanding of how social media impacts SEO.

Compensation: Starting at $75,000 based on experience

Founded in 1985, we have perfected our approach to high quality security. As a true Super Regional guarding company, we are large enough to provide our Clients and Officers with the resources, technology and supervision to deliver a superior security program while being nimble enough to react quickly and deliver an exceptional customer and employee experience. "We Care" about our Officers and make sure to take care of the people that take care of our Clients.

Arrow Security is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.

If you have a disability that requires an accommodation to complete the application process, please email Arrow Security Human Resources Department at HR resolutions@arrowsecurity.net Please include your full name, contact information and details about your request in the email.