Are you a creative, high-agency marketer whos obsessed with telling stories that drive real business results? Do you love building a brand and growing an audience from the ground up?
At Equals, content is a core part of our DNA. It powers our inbound funnel, strengthens our outbound motion, and builds deep trust with our target audience of operators, analysts, and startup founders.
We're looking for a content marketer to lead our entire content and social strategy; someone who can own channels, create content, and invent new ways to grow our reach and impact. This is a rare opportunity to build at the intersection of product, community, and storytelling alongside a founder-led content team.
What youll do
Own and execute our social media strategy across LinkedIn, Twitter/X, and more
Collaborate directly with our founders (Bobby and Ben) to extend their voices and ideas into content that resonates
Support the First Operator newsletter with editing, formatting, and distribution
Help create and distribute content that reaches early Finance hires, RevOps, and GTM leadersEquals core audience
Write and manage guides, blog posts, landing pages, and one-off campaigns (e.g. books, playbooks, launch pages)
Work cross-functionally to support product launches, sales collateral, and community-building events
Propose and test new creative formatsvideo, email series, workshops, memeswhatever helps us break through
Who were looking for
Youre a content machine: You write clearly, confidently, and quickly. You can take a fuzzy idea and turn it into something powerful and polished.
You get our audience: You understand startup operators, finance teams, and SaaS businessesor youre excited to learn fast.
You think like a founder: You have strong opinions, big ideas, and a willingness to get scrappy. Youre not waiting around to be told what to do.
Youre a distribution thinker: You know how to grow an audience and get content in front of the right people, not just publish and pray.
You love working in-person: Youll be a key part of our NYC-based team, brainstorming live, capturing ideas from across the org, and keeping our content engine moving.
Why join Equals?
Real ownership: Youll shape the voice of a brand at the forefront of modern spreadsheets.
Founder-led content: Youll work directly with experienced founders who care deeply about storytelling and brand.
Proven traction: Weve already built content that convertsfrom a book to blog posts to viral GTM campaignsand were just getting started.
High-impact team: Youll join a small, senior, ambitious team with deep startup experience.
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