Creative Director, Social Media Marketing Job at Heritage Auctions in Dallas

Creative and Managing Director, Social Media Marketing

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Creative and Managing Director, Social Media Marketing

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Description

Join a world-class team at Heritage Auctions engaging with the most vibrant and passionate global collector community seeking the most diverse range of material available in the auction world today.

As the largest US-founded fine art and collectibles auction house, Heritage has offices in

Description

Join a world-class team at Heritage Auctions engaging with the most vibrant and passionate global collector community seeking the most diverse range of material available in the auction world today.

As the largest US-founded fine art and collectibles auction house, Heritage has offices in Dallas, New York, Chicago, Beverly Hills, London, Tokyo, Hong Kong, and continues to expand its global footprint. The Company has 51 diverse auction categories, including Coins, Comics, Entertainment, Sports, Luxury, Historical Documents, Jewelry, American and Western Art, Photographs, Contemporary and Urban Art, Wine, Vintage Video Games, and more. We are seeking a strategic, creative, and visionary Social Media Creative Director to lead our digital presence and play a crucial role in shaping the future of the auction house through bold, innovative, and high-impact social media strategies.

SUMMARY: We are looking for a talented and experienced Creative Director for Social Media Marketing to lead our social media marketing efforts. The individual in this role will drive the vision and strategy for all social channels, positioning Heritage Auctions as the go-to premier global auction house for fine art and collectibles. This individual will lead a talented team and collaborate with cross-functional partners to make Heritages social presence indispensable for collectors. Were seeking a leader with a proven track record in multi-channel social, whos deeply knowledgeable about digital storytelling, content trends, community-building, connecting social initiatives to business results and particularly striking the right balance between national/global vs. local strategies. This individual will bring expertise in strategy, a skilled eye for visual impact, as well as a passion for coaching teams, and will not be afraid to experiment and move fast. We welcome leaders who are already well-versed in applying AI to social strategy, or those who have a deep passion and curiosity to learn and deploy these technologies to enhance content quality and performance.

COMPENSATION: Commensurate based on experience.

LOCATION: Our global headquarters in Dallas (2801 W Airport Fwy, near the DFW airport)

Essential Duties & Responsibilities

• Develop and execute a comprehensive social media marketing strategy across relevant platforms (Instagram, TikTok, YouTube, LinkedIn, etc.) that supports the company's overall marketing objectives and scales HAs reach, engagement, and loyalty.
• Lead day-to-day operations and manage a team of social media professionals, providing guidance, feedback, and support.
• Oversee creation of visually compelling, authentic, and effective content that spotlights Heritages different categories.
• Manage the social media content calendar, ensuring content is relevant, engaging, and timely.
• Develop and implement social media advertising campaigns, including budget management, targeting, and measurement.
• Work closely with Consignment Directors to conduct informed and engaging interviews with experts and consigners across all categories.
• Work closely with our Video department to produce and edit high-quality photo and video content optimized for various social media platforms.
• Foster a forward-thinking, creative team culture.
• Champion new formats, emerging platforms, and breakthrough ideas that resonate with fans and set industry standards.
• Transform key cultural and record-breaking auction moments into standout social media campaigns.
• Collaborate with HAs Public Relations and Marketing teams to integrate social campaigns with broader marketing initiatives, auctions, and company announcements.
• Set, track, and analyze KPIs, using data and insights to guide continuous optimization of content and campaigns.
• Stay up to date with the latest social media trends, technologies, and best practices, and apply this knowledge to enhance the organization's social media strategy.
• Foster relationships with key stakeholders, such as influencers, customers, and partners, to enhance the organization's social media presence and reach.
• Work collaboratively with other departments, such as sales, product development, and customer service, to ensure a consistent and effective social media messaging strategy.
• Travel regularly to cover auctions and events, capturing and publishing real-time content.
• If based in Beverly Hills, frequent travel to Dallas to manage and integrate with the core team and operations facility there.
  
  

Requirements

EDUCATION & EXPERIENCE:

• Extensive experience in social media marketing, with at least 3 years in a management role.
• Proven track record of developing and executing successful social media campaigns across multiple platforms, such as Facebook, Twitter, Instagram, and LinkedIn.
• Excellent analytical skills, with the ability to analyze social media metrics and make data-driven decisions.
• Strong writing, communication, and leadership skills, with the ability to effectively manage a team and collaborate with other departments.
• Strong interviewing and interpersonal skills.
• Deep understanding of social media technologies, trends, and best practices.
• Experience with social media advertising, including budget management, targeting, and measurement.
• Strong project management skills, with the ability to manage multiple projects simultaneously.
  
  

Benefits

• Medical, Dental, Vision coverage
• Paid time off
• 401k savings plans
• Onsite Fitness Center
  
  

Heritage Auctions welcomes and encourages applications from women, minorities, veterans, mature workers, and persons with disabilities. EOE

Seniority level

• Seniority level

  Director

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Retail Luxury Goods and Jewelry

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