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At Outform Group, our guiding philosophy is Dare To Innovate.
Outform Group specializes in creating tangible consumer engagements that elevate, connect and humanize brand experiences. We unite leading experts in research, strategy, design, innovation and manufacturing, who work together to create unforgettable brand experiences.
Lean, interdisciplinary teams work in close collaboration with clients, helping them to solve their users biggest problems. Our user-centric, data-driven approach focuses on creating a seamless experience across different environments.
Marketing Director - Miami
Salary Range: $115,000 to $145,000
About Outform
Outform is a global retail innovation agency that delivers end-to-end retail solutions for some of the worlds most recognized brands. From in-store merchandising, displays, and fixtures to digital experiences and connected retail ecosystems, we shape how consumers discover, experience, and engage with brands. Our global teams combine creativity, technology, and executional excellence to design solutions that inspire shoppers and drive measurable growth for our clients.
Role Overview
The Marketing Director will lead Outforms global marketing and branding initiatives from our Miami location. Reporting to the Vice President of Agency Services, this role is responsible for developing and executing strategies that generate qualified leads, strengthen Outforms market positioning, and amplify the agencys role as a leader in retail solutions and innovation.
This position will oversee the Miami-based marketing team, manage the global marketing budget, and collaborate closely with commercial and executive teams worldwide. A key focus will be leading the evolution of Outforms CRM and marketing intelligence processes to enhance pipeline visibility and lead generation, while working in partnership with sales and executive leadership who also rely on the platform.
Key Responsibilities
- Lead and maintain Outforms global marketing strategy, ensuring outreach consistently drives marketing-qualified leads and supports commercial growth
- Safeguard and evolve the Outform brand, ensuring alignment across all internal and external communications, campaigns, and client-facing materials
- Manage global online, digital, and social initiatives, including content development, campaign execution, and performance optimization
- Support commercial teams with tailored marketing requests, including presentations, proposals, and campaign assets that fuel business development
- Plan and execute exhibitions, events, and activations designed to generate leads and strengthen Outforms relationships with key clients and prospects
- Partner with sales and executives to enhance CRM and lead-generation workflows, optimizing marketing intelligence without full ownership of the platform
- Align closely with business development leaders to ensure marketing strategies support and expand the agencys growth apparatus
- Oversee the global marketing budget, allocating resources strategically to maximize ROI across initiatives
- Lead, mentor, and inspire the Miami-based marketing team, fostering a collaborative and results-driven culture
- Bachelors degree in Marketing, Communications, or related field; MBA preferred
- 7-10+ years of progressive marketing experience, ideally within an agency or B2B environment, with expertise in global brand management and lead generation
- Strong understanding of CRM, marketing automation, and analytics tools, with experience optimizing workflows and deriving actionable insights
- Demonstrated success managing marketing teams, budgets, and multi-channel campaigns across digital and experiential platforms
- Proven ability to plan and execute trade shows, exhibitions, or large-scale activations that drive business outcomes
- Exceptional communication and leadership skills, with the ability to influence and collaborate across functions and geographies
- Strategic thinker with creativity, commercial acumen, and a track record of delivering marketing initiatives that fuel business growth
At Outform, you will help shape the future of retail by leading a global marketing function at the intersection of creativity, innovation, and execution. This role provides a platform to deliver both creative impact and commercial results, working with some of the worlds leading brands across retail categories. Youll play a central role in connecting consumers and brands in meaningful ways while driving Outforms continued growth worldwide.
Seniority level
Seniority level
Director
Employment type
Employment type
Full-time
Job function
Job function
Marketing and SalesIndustries
Design Services
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