Marketing Specialist Job at San Mateo County Transit District in San Carlos

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Join to apply for the Marketing Specialist role at San Mateo County Transit District

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San Mateo County Transit District provided pay range

This range is provided by San Mateo County Transit District. Your actual pay will be based on your skills and experience talk with your recruiter to learn more.

Base pay range

$69,089.00/yr - $105,499.00/yr

The San Mateo County Transit District (SamTrans) is the governing body for the Peninsula Corridor Joint Powers Board (Caltrain), and the San Mateo County Transportation Authority (TA). We are dedicated to providing the public with high-quality, efficient, and sustainable transportation options. We are currently seeking a motivated and passionate Marketing Specialist to join our team. This role requires a dynamic individual with a background in marketing, sales, research and/or strategic planning to contribute to the promotion, growth, and development of our transit services.

Examples of Essential Functions:

• Develop and implement innovative strategic marketing plans and/or campaigns to promote the visibility and utilization of our transit services in conjunction with staff and contractors.
• Collaborate with cross-functional teams to execute partnership marketing initiatives and activities across various customer touchpoints.
• Assist in oversight and fulfillment of advertising sales agreements, while generating ideas for new revenue opportunities.
• Support and strategize both B2C and B2B marketing and sales initiatives.
• Monitor, analyze, and report on sales and marketing metrics for tracking and to identify areas for improvement.

Examples of Essential Duties:

• Conceptualize and produce unique promotional materials such as brochures, email templates, and website content.
• Organize and participate in marketing events and initiatives to enhance community awareness, engagement, and ridership.
• Collaborate with the digital communications team to optimize online presence, including website content, social media strategy, and email campaigns.
• Assist with online store marketing and fulfillment for both Caltrain and SamTrans.
• Manage budget allocation, run reports and related administrative tasks for various marketing projects, ensuring cost-effective solutions are pursued.
• Perform all job duties and responsibilities in a safe manner to protect oneself, fellow employees, and the public from injury or harm. Promote safety awareness and follow safety procedures in an effort to reduce or eliminate accidents.
• Perform other duties as assigned.

Supervision: Works under the general supervision of the Manager, Marketing and Sales, who establishes goals and objectives and evaluates performance.

Minimum Qualifications

Sufficient experience, training and/or education to demonstrate the knowledge and ability to successfully perform the essential functions of the position. In lieu of a degree, work-related experience that demonstrates the skills and experience necessary to perform this role will be accepted. Development of the required knowledge and abilities is typically obtained through but not limited to:

• Bachelor's degree in any field.
• Two (2) years of experience in a marketing and/or sales environment.
• Demonstrated expertise in both B2B and B2C marketing strategies and implementation.

Preferred Qualifications:

• Strong communication and interpersonal skills, with an ability to work in a team-oriented environment.
• Excellent problem-solving abilities and a proactive approach to addressing challenges.
• Proficient in using various software platforms and tools to track and analyze campaign performance.
• Public sector, transportation, or hospitality experience preferred.

The selection process may include a panel interview, written and skills test assessments, or supplemental questions. Only those candidates who are the most qualified will continue in the selection process. Meeting the minimum qualifications does not guarantee an invitation to continue in the process.

How to Apply

• Complete an online employment application by 11:59 p.m. of the listed closing date. Resumes and cover letters will not be accepted in lieu of fully completed applications. It is the applicants responsibility to ensure that applications are completed with all relevant information (experience, education, certifications, licenses, references and/or other information).
• The Human Resources Department will make reasonable efforts in the recruitment/examination process to accommodate applicants with disabilities upon request. If you have a need for an accommodation, please contact the Human Resources Department.
• We celebrate diversity and are committed to creating an inclusive and welcoming workplace environment. We are an Affirmative Action/Equal Opportunity Employer. Minorities, Women, Persons with Disabilities and Veterans are encouraged to apply.

Seniority level

• Seniority level

  Associate

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

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Inferred from the description for this job

Medical insurance

Vision insurance

Pension plan

Tuition assistance

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