Marketing Director Job at JM Pet Resort & Veterinary Clinic in Brockton

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President | JM Pet Resort & Veterinary Clinic

$55$65/hour, commensurate with experience and growth potential

This will be an onsite role

JM Pet Resort & Veterinary Clinic is seeking a passionate, strategic and hands-on Marketing Director to lead our in-house marketing team and guide our brand into its next exciting phase of growth.

This 3040 hour/week consulting role is designed as a temp-to-permanent opportunity, ideal for a proven marketing leader who thrives in a purpose-driven, entrepreneurial environment. Youll work closely with the President to serve not only as a marketing leadbut as a thought partner in growing our already successful business into its next evolution, including the expansion of our franchise initiative.

Key Responsibilities

As Marketing Director, you will play a critical leadership role in shaping and executing a comprehensive marketing strategy that supports the growth and mission of JM Pet Resort & Veterinary Clinic. Your responsibilities will include:

• Leading the strategic development and implementation of an integrated marketing plan aligned with company objectives
• Managing and mentoring a collaborative in-house marketing team focused on content creation, social media, events and community engagement
• Driving business development efforts across all service linesveterinary care, retail, dog training, boarding/daycare and scaling our franchise model
• Partnering directly with the President to position the brand for growth and establish the foundational marketing systems needed to support future franchisees
• Overseeing public relations, media relations and event coordinationincluding partnerships with local organizations and industry partners
• Tracking and analyzing marketing performance metrics and KPIs; adjusting strategies to ensure optimal results and ROI
• Guiding the companys digital presenceincluding social media strategy, SEO/SEM, website architecture and content and email campaigns
• Ensuring consistent and authentic brand messaging across all platforms that reflects our commitment to excellence in pet care

What Were Looking For

The ideal candidate will be both a strategic thinker and a hands-on executor who brings experience, creativity and a strong sense of ownership. Were looking for someone who thrives in a fast-paced environment and is eager to contribute meaningfully to lead a mission-driven team.

Qualifications & Skills:

• Bachelors degree in Marketing, Business Administration or a related field
• 57 years of progressive experience in marketing management or strategy roles
• Proven track record of designing and executing successful marketing campaigns that drive measurable growth
• Familiarity with SEO/SEM strategies and data analytics platforms (Google Analytics, etc.)
• Working knowledge of web design principles and digital marketing trends
• Strong written and verbal communication skills; ability to craft compelling messaging across channels
• Effective team leadership and project management skills
• Highly organized with exceptional attention to detail and the ability to manage multiple projects simultaneously
• Self-motivated with strong time management, prioritization and problem-solving abilities
• Proficient with marketing software and tools; tech-savvy and adaptable to new platforms
• Dependable, collaborative and committed to excellence
• Bonus: A genuine love for animals and a passion for improving pet lives

Why JM Pet Resort and Veterinary Clinic

We are more than a pet care businesswere a community built on compassion, expertise and a shared mission to enhance the lives of pets and their people. As a leader on our team, youll have:

• A seat at the table, helping shape strategy and see the direct impact of your work
• The chance to align your career with a meaningful mission and a growing brand
• A collaborative, entrepreneurial culture that values initiative, innovation and heart
• A 3040 hour/week schedule that offers flexibility while building toward a long-term leadership opportunity
• A close working relationship with the President as we grow our franchise initiative and build sustainable marketing systems for multi-site success
• Competitive compensation of $55$65 per hour, commensurate with experience and growth potential

Seniority level

• Seniority level

  Director

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  Veterinary Services

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Inferred from the description for this job

Medical insurance

Vision insurance

401(k)

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