Marketing Coordinator Job at Texas First Bank . Insurance in Texas City

Launch Your Career with Texas First!

Founded in 1973, Texas First Bank is a fast-growing community bank with 27 locations across Southeast Texas. Our people are our greatest asset, and we’re dedicated to helping employees and communities thrive.

Text MACO to (281) 688-6192 to apply and submit your resume!

Job Summary:

Play a key role in helping promote Texas First Bank & Insurance by working with our Marketing department on a wide variety of projects affecting both internal and external stakeholders. The incumbent must have a talent for storytelling and a passion for successful community engagement and event planning. The Marketing Coordinator will embody thought-leadership and out of the box thinking.

Responsibilities and Duties:

• Work across the organization to understand marketing needs and interpret those needs into concise, precise, and impactful content and campaigns across a variety of mediums, including but not limited to social media, print and digital advertisement, blogs, white papers, infographics, informational videos, and website copy.
• Collaborate with Director of Marketing and Graphic Designer to develop marketing campaigns and out of the box ideas that appeal to customers and prospects.
• Increase social media awareness by developing engaging content that appeals to target audiences.
• Work with community partners and internal staff to make the most of sponsorships Texas First has engaged with, particularly event activation and ad creation.,
• Help organize and participate in community and banking center events, including attending events, taking photos/videos and sharing on social media, and maintaining the marketing item inventory.
• Develop, maintain, and consistently apply knowledge of banking products, services, and the regulations affective them.
• Other duties as assigned.

Job Skills and Requirements:

• Bachelor's degree in Marketing, Communications, or related field.
• 3-5 years minimum experience in content development, social media, and/or lead generation campaign development.
• Experience developing and building social media content on various platforms, including Tik Tok, Instagram, Facebook and LinkedIn.
• Photography and video editing skills a plus.
• Experience with understanding Consumer Experience (UX) a plus.
• Excellent oral, written and interpersonal communication skills.
• Good understanding of the principles of marketing, the marketing lifecycle and corresponding activation channels, and the industry best practices.
• Ability to create compelling B2C and B2B content.
• Must be willing to travel to events supporting all banking center locations.
• Strong project and time management skills.
• Strong attention to detail and familiarity working within a highly regulated industry.

Salary Grade 05

EOE/Disability/Veteran