Barry Wehmiller is hiring: Marketing Specialist, Brand & Content in Saint Louis

Marketing Specialist, Brand & Content

Barry-Wehmiller is a diversified global supplier of engineering consulting and manufacturing technology for the packaging, corrugating, sheeting and paper-converting industries. By blending people-centric leadership with disciplined operational strategies and purpose-driven growth, Barry-Wehmiller has become a $3 billion organization with nearly 12,000 team members united by a common belief: to use the power of business to build a better world.

The Marketing Specialist, Brand & Content develops engaging, multi-channel content to build brand awareness, generate leads, and support customer engagement. Using curiosity, active listening, and strong storytelling skills, this role turns subject-matter expertise into purposeful, high-impact content across platformsincluding blogs, social media, trade show communications, and digital channels. Working in a collaborative, matrixed environment across all BW Packaging product lines, the specialist ensures content aligns with brand voice, supports a smooth customer journey, and drives measurable results.

Principal Duties and Responsibilities (Essential Functions):

• Create multimedia content for websites, blogs, social media, email, trade shows, and other channels.
• Conduct interviews with customers and subject-matter experts to uncover compelling stories.
• Coordinate seasonal trade show communications and booth content, navigating multi-stakeholder approvals.
• Manage social media scheduling, publishing, and engagement in alignment with marketing priorities.
• Collaborate with SEO and digital marketing partners to enhance content performance.
• Support planning, scripting, and creation of video and visual assets.
• Develop internal communications such as newsletters and spotlight stories.

Job Specifications:

• Strong writing and editing skills in alignment with AP Style and brand voice.
• Experience in social media management, digital content creation, and internal communications.
• Knowledge of interviewing techniques, trade show content development, and video content creation.
• Flexibility to take on evolving responsibilities in response to strategic priorities and business needs.

Required Education and Experience:

• Bachelor's degree in journalism, marketing, communications, or related field.
• 13 years of content creation experience in a B2B or agency setting (internships considered). Agency experience strongly preferred.
• Familiarity with CMS platforms (e.g., Sitefinity, WordPress) and digital asset management tools (e.g., Brandfolder) preferred.
• Exposure to industrial or manufacturing sectors is a plus.

Supervisory/Responsibility:

Individual contributor w/ no direct reports

Work Environment:

This is a corporate office position.

Position Type:

This is a regular, full-time position with the understanding that a regular work week will require extended days and hours as needed to meet business needs.

Travel:

5%

Barry-Wehmiller is an equal opportunity employer. M/F/D/V This organization uses E-Verify. Applicants may be subject to pre-employment screening which may include drug screening, reference checks, employment verifications, background screening and/or skills assessments.