Ascension is hiring: Sr. Marketing Specialist - Content Marketing in Austin

Sr. Marketing Specialist For Content Marketing

About Ascension: Ascension is a leading healthcare provider dedicated to transforming healthcare across the United States. Committed to delivering compassionate, personalized care, we are at the forefront of providing innovative healthcare solutions. Our commitment to excellence extends to our marketing efforts, and we are seeking a Marketing Specialist of Content Marketing to support our marketing and business growth strategy.

Position Summary: Ascension is actively seeking a creative and results-driven individual to fill the role of Sr. Marketing Specialist for Content Marketing. In this pivotal position, you will be responsible for developing and implementing content strategies that enhance patient engagement, drive awareness, and contribute to the positive brand perception of the ministry, with a specific emphasis on writing and design skills for local area content development.

Responsibilities:

• Content Development: Create compelling and relevant content for various service lines, emphasizing Pediatrics, Women's Health, Cardiovascular, and Orthopedics. Develop engaging written and visual content that aligns with organizational goals and resonates with the local community.
• Campaign Planning and Execution: Lead the planning and execution of targeted content marketing campaigns to promote service line specialties, hospitals and drive patient volume. Utilize creative writing and design skills across various channels, including digital, traditional media, and community outreach.
• Brand Promotion: Oversee the content marketing strategy to ensure consistency in messaging, branding, and a strong local appeal. Collaborate with cross-functional teams to align content strategies with broader organizational initiatives.
• Collaboration with Service Line Leaders: Work closely with service line leaders, physicians, and clinical teams to understand key strengths, offerings, and market differentiators for each service line. Align content efforts with service line goals and collaborate on promotional activities with a focus on local relevance.
• Multichannel Marketing: Implement multichannel content marketing approaches to reach target audiences through various platforms. Utilize social media, events, email marketing, and advertising with an emphasis on impactful writing and design to promote service lines and the ministry locally.
• Data-Driven Insights: Utilize data analytics to understand content performance, market trends, and patient preferences. Derive actionable insights to optimize content strategies and improve service line and ministry promotion.
• Community Engagement: Lead content-driven community engagement initiatives to build positive relationships with local communities and enhance the ministry's presence. Collaborate with community organizations and partners to support health and wellness initiatives with locally tailored content.
• Budget Management: Manage the content marketing budget, ensuring cost-effective operations while maintaining high standards of quality.

Requirements:

• High School diploma equivalency with 2 years of cumulative experience OR Associate's degree/Bachelor's degree with 1 year of experience OR 5 years of applicable cumulative job specific experience required. 2 years of leadership or management experience preferred.

Additional Preferences:

• Bachelor's degree in Marketing, Communications, English, Design, Business, Healthcare Administration, or a related field.
• Relevant certifications in content marketing and writing are a plus.
• Minimum of 3-5 years of progressive experience in marketing, with a focus on healthcare or hospital marketing is strongly preferred.
• Demonstrated experience in content creation, emphasizing writing and storytelling skills.
• Strong strategic thinking, project management, and analytical skills.
• Excellent communication and collaboration skills, with a focus on impactful writing and design.
• Ability to work in a fast-paced environment and manage multiple priorities.
• Ability to adapt to changing priorities and evolving content marketing strategies.

Candidates should provide clear evidence of their qualifications and accomplishments in their application materials, including their resume and cover letter.