Marketing Director Job at Playbook Media in San Diego

Playbook Media is seeking a strategic and creative Director of Marketing to lead our marketing efforts. The ideal candidate will have a strong background in B2B marketing, exceptional project management skills, and a keen understanding of current marketing trends. This role requires someone with a passion for driving growth and brand awareness through effective digital strategies.

About Playbook

Playbook Media is a dynamic digital marketing agency specializing in paid media, strategy, analytics, creative, and performance branding. We empower businesses across a range of verticals and growth stages to navigate the digital landscape with innovative strategies and impactful campaigns.

Responsibilities

1. Develop and execute comprehensive marketing strategies to drive lead generation and brand visibility in the B2B sector.
2. Manage and mentor a team of marketers, overseeing day-to-day operations and ensuring alignment with company goals.
3. Collaborate closely with sales teams and subject matter experts to create integrated marketing and sales strategies that drive revenue growth.
4. Utilize strong analytical skills to measure and optimize marketing campaigns, ROI, and KPIs.
5. Stay current with industry trends and partner and competitor activities to identify opportunities for innovation and market differentiation.
6. Oversee the creation of marketing collateral, content marketing initiatives, and digital campaigns.
7. Act as a brand ambassador, ensuring consistency and adherence to brand guidelines across all marketing channels.
8. Foster a culture of creativity, accountability, and continuous improvement within the marketing team.

Requirements

1. Bachelors degree in Marketing, Business Administration, or a related field; MBA preferred.
2. Proven experience (5+ years) in B2B marketing with direct experience at an advertising agency.
3. Strong project management skills with the ability to manage multiple priorities and deadlines.
4. Excellent written and verbal communication skills, with a knack for storytelling and persuasive copywriting.
5. Proficiency in marketing analytics tools and CRM software (e.g., Google Analytics, HubSpot).
6. Creative thinker with a data-driven mindset and a passion for staying ahead of marketing trends.
7. Located near San Diego and able to work in-office 2-3 days per week.

Preferred Qualifications

1. Hands-on experience buying, optimizing, or measuring digital media.
2. Experience with lift testing, multi-channel attribution tools & methodologies.
3. Experience working on a Growth team for a consumer-focused brand.
4. Experience at Google or Facebook in an advertising focused role (sales, measurement).

Benefits

1. Competitive salary and performance-based bonuses.
2. Health, dental, and vision insurance coverage.
3. 401(k) retirement plan with employer match.
4. Professional development opportunities and ongoing training.
5. Flexible work environment with hybrid remote/in-office options.

Apply Now

To apply, please submit your first name, last name, email, phone number, LinkedIn bio, and resume.

#J-18808-Ljbffr In Summary: Playbook Media is a dynamic digital marketing agency specializing in paid media, strategy, analytics, creative, and performance branding . The ideal candidate will have a strong background in B2B marketing, exceptional project management skills, and a keen understanding of current marketing trends . En Español: Playbook Media está buscando un Director de Marketing estratégico y creativo para liderar nuestros esfuerzos de marketing. El candidato ideal tendrá una sólida experiencia en B2B marketing, habilidades excepcionales de gestión de proyectos y una aguda comprensión de las tendencias actuales de mercadotecnia. Empoderamos a las empresas en una variedad de etapas verticales y de crecimiento para navegar por el panorama digital con estrategias innovadoras y campañas impactantes.Utilizar fuertes habilidades analíticas para medir y optimizar la generación de leads y la visibilidad de marca en el sector B2B. Manejar y asesorar a un equipo de vendedores, supervisar las operaciones diarias y garantizar la alineación con los objetivos de la empresa. Colaborar estrechamente con equipos de ventas y expertos sobre temas relacionados para crear estratégias integradas de marketing y ventas que impulsen el crecimiento del ingreso.Utilizar fuertes capacidades analíticos para medir y optimizar las campaña de marketing, ROI y KPI. Mantenerse actualizado con las tendencias de la industria y las actividades de socios y competidores para identificar oportunidades de innovación y diferenciación de mercado. Supervisar la creación de iniciativas de marketing de contenidos e incrementos digitales.Proyecer como un método de gestión de marcas, asegurando su cumplimiento y capacidad de compra y venta de datos basados en una agencia comercial basada en Google Analytics.