Pinnacle Senior Living is hiring: Marketing Director in New Berlin

Now Hiring: Marketing Director

Are you passionate about connecting families with compassionate care? Sunset Woods Senior Living in New Berlin is seeking a proactive and relationship-driven Marketing Director to lead our outreach efforts and grow our community.

About the Role:

As the Marketing Director, you'll serve as the bridge between our senior living community and the greater New Berlin area. You'll be responsible for increasing occupancy, strengthening referral relationships, and guiding families through the decision-making process with empathy and expertise.

Key Responsibilities:

• Build and maintain strong relationships with referral sources and community partners
• Conduct pre-admission assessments to determine appropriate placement
• Provide informative facility tours and consultations with prospective residents and their families
• Assist with transition and orientation of new residents
• Analyze local market trends, including competitors, pricing, and census trends
• Drive census growth through strategic marketing initiatives

What You Bring:

• Exceptional communication and people skills
• Self-motivated with the ability to work outside the facility 80%+ of the time
• Team-oriented mindset with leadership and influencing capabilities
• Positive, professional demeanor with a high level of tact and patience

Requirements:

• Associate Degree in Marketing, Business, or Healthcare Management
• Previous experience in sales or marketing is required
• Senior living or healthcare industry experience preferred

Why Sunset Woods? Sunset Woods Senior Living offers a warm, welcoming environment rooted in dignity, respect, and quality care. Join a team that values connection, purpose, and community.