VP, Digital Advertising Job at ProShares in New York

ProShares now offers one of the largest lineups of ETFs, with over $85 billion in assets. The company is a leader in strategies such as crypto-linked, dividend growth, interest rate hedged bond and geared (leveraged and inverse) ETF investing. ProShares continues to innovate with products that provide strategic and tactical opportunities for investors to manage risk and enhance returns.

Position Overview:

We are seeking a dynamic, data-driven marketer to lead our digital advertising programs, with a focus on developing and optimizing integrated digital advertising strategies—including paid search, display, native, and emerging formats—that drive performance across the funnel. The role will oversee multi-channel execution and be accountable for aligning paid media with broader business and marketing goals. Candidates must demonstrate both a test-and-learn mindset and a metrics-driven approach. The ideal candidate will possess a comprehensive understanding of digital advertising trends and technologies, with proven hands-on experience leveraging platforms like Google Ads to deliver successful advertising strategies that maximize ROI.

Key Responsibilities:

• Campaign Management: Oversee the planning, execution, and optimization of paid search and digital advertising campaigns—particularly through the Google Ads platform—ensuring they meet performance targets and deliver high-quality engagement.
• KPI-Driven Optimizations: Maximize results relative to existing key performance indicators (KPIs) while helping define new measures of success, using data-driven insights to inform strategies and decision-making.
• Test-and-Learn Approach: Implement a robust test-and-learn framework to experiment with new digital ad formats and strategies, analyzing results to refine and improve future campaigns.
• Embrace Technology: Identify, advocate for, and implement best-in-class technologies—including AI-enabled tools—to enable cross-channel campaign management, dynamic creative optimization, CRM and BI integration, and to enhance targeting, automate optimization, and surface predictive insights.
• Analysis and Reporting: Continually deliver timely, relevant, and factual campaign insights in executive-friendly formats.
• Budget Management: Manage digital advertising budgets effectively, ensuring resources are allocated efficiently to maximize impact and ROI.
• Trendspotting: Stay informed about industry trends, the competitive landscape, and emerging digital advertising technologies to keep us on the leading edge of effective marketing.
• Collaborative Approach: Manage numerous external partnerships and work cross-functionally with a range of internal stakeholders (e.g., designers, product managers, sales, compliance) to deliver results aligned with wider business objectives.

Qualifications:

• Bachelor’s degree in Marketing, Business, or related field; MBA preferred.
• 8+ years of hands-on experience in digital advertising, with an emphasis on paid search.
• Proven track record of leading successful digital advertising campaigns utilizing Google Ads and achieving measurable results.
• Highly capable of dynamically managing budgets and demonstrating accountability for the investment.
• Excellent communication and presentation skills, with the ability to articulate strategies and results to stakeholders at all levels.
• Keen interest in, and understanding of, financial markets and economics; prior financial services experience strongly preferred.

The compensation for this position includes salary and incentive pay. The annual base salary range for this role is $150,000 - $200,000 USD which does not include discretionary bonus compensation. Total compensation may vary based on experience, role, location, department, and individual performance.

• Competitive pay and discretionary bonus
• Paid time off
• Additional insurance includes basic life, accidental death and dismemberment, supplemental life, disability and legal benefit
• 401(k) retirement plan with matching contribution
• Spending Accounts (Health Care, Dependent Care, and Transportation)
• Wellness Programs (fitness reimbursement, Employee Assistance Program)
• Education assistance
• Additional Programs include peer recognition, corporate matching gift

[1] These statements are intended to describe the general nature and level of work involved for this job. It is not an exhaustive list of all responsibilities, duties and skills required of this job. To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions

ProShare Advisors LLC and its affiliates are equal opportunity employers and do not discriminate against otherwise qualified applicants on the basis of age, race, color, religion, creed, sex (including pregnancy, childbirth, or related medical conditions), marital or family status, national origin, ancestry, physical or mental disability, mental condition, veteran status, sexual orientation, gender identity, genetic information, or any other characteristic protected by applicable law.

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