VertMarkets, Inc. is hiring: Digital Content Manager in Horsham
VertMarkets, Inc., Horsham, PA, United States, 19044
Our Life Science Connect Digital Content Team plays a pivotal role in connecting our clients and our readers. The Digital Content Managers (DCMs) are responsible for the production and optimization of content for an assigned set of customers. In addition, the DCMs manage the promotion of client content in our regular and custom newsletters. When done right, we are viewed as a partner, an extension of our clients' marketing and sales enablement team. We seek to understand, work unbelievably hard to learn what is needed, and then are relentless in our pursuit of providing real help.
Continuous investment in our products, services, and technical infrastructure has us well-positioned to achieve real results for our clients, leading to tremendous growth. To provide the highest level of support to our ever-growing list of clients, we need to add Digital Content Managers (DCMs) to our team in Horsham, PA.
The ideal candidate will possess fluency in digital tools and website management frameworks such as WordPress. To be successful in this role, you will need a history of progressively responsible experience in managing digital content related to HTML, CSS, content management for a highly visible website, social media, and web publishing.
This position will report to our Horsham, PA location.
Essential Job Duties:
Client Administration and Communications:
- Build and maintain relationships with client contacts for the collection and administration of the client's Audience Access programs.
- Assist the Business Development team with the client onboarding process, gathering company information and content.
- Ensure client Audience Access programs start on time and operate without issue throughout.
- Explain production procedures and best practices to clients and internal stakeholders.
- Help Business Development Reps identify accounts that are in need of varied or new content.
Client Content Posting and Optimization:
- Populate email newsletters monthly to ensure clients receive Audience Access inclusions, working directly with clients by setting deadlines and collecting specific content.
- Align content to themed newsletter sends through the mapping of content across the upcoming month.
- Collaborate with the editorial team to identify timely and applicable editorial content.
- Help Business Development Reps select and schedule content for quarterly Sourcing Center newsletters and other special edition themed or product newsletters.
- Edit and optimize all content titles and summaries within general and custom newsletters for formatting, spacing, and reader engagement.
- Create subject lines, pre-headers, and newsletter titles for a variety of newsletter types.
- Write and optimize unique emails as part of lead nurturing or ABM campaigns, including web page introductions, newsletter introductions/footers, or full messaging related to content themes, portfolios, or individual content pieces.
- Manage projects and reporting as needed.
Required Experience / Skills:
- Bachelor's degree or equivalent work experience.
- 3-5 years of experience in a content production or customer service role.
- Excellent written and verbal communication skills.
- Good proofreading and copy-editing skills.
- 1-3 years of experience with HTML, comfortable with web and social media platforms.
- Basic understanding of Google search rankings.
- High attention to detail.
- Ability to work independently or within a small team.
Preferred Experience / Skills:
- Technical background in communications or life sciences.
- Prior SEO training and experience.
- Knowledge of SEO copywriting.
- Experience writing original web copy.
Benefits:
Life Science Connect offers a generous compensation package, including:
- Medical, vision, prescription, and dental coverage for you and your family.
- 100% company-paid short- and long-term disability insurance.
- 100% company-paid life insurance.
- 401(k) with dollar-for-dollar company match up to 6%.
- 15 vacation days and 6 personal days starting immediately.
- 13 company-paid holidays.