Digital Media Strategist Job at Callaway Golf in Austin
Callaway Golf, Austin, TX, United States, 78716
Join to apply for the Digital Media Strategist role at Callaway Golf
Join to apply for the Digital Media Strategist role at Callaway Golf
Direct message the job poster from Callaway Golf
ABOUT THE BRAND:
Callaway Golf is the leading manufacturer of premium golf clubs, balls, performance gear and accessories worldwide. Through an unwavering commitment to innovation, we push the limits of performance and create demonstrably superior products designed to make every golfer a better golfer.
ABOUT THE BRAND:
Callaway Golf is the leading manufacturer of premium golf clubs, balls, performance gear and accessories worldwide. Through an unwavering commitment to innovation, we push the limits of performance and create demonstrably superior products designed to make every golfer a better golfer.
Our company is a blend of experience and diverse backgrounds, and together we look to move the game forward, and we want top-notch people to join us in that mission!
By joining Callaway Golf, you also join part of the portfolio of brands within Topgolf Callaway Brands, an unrivaled tech-enabled Modern Golf and active lifestyle company delivering leading golf equipment, apparel, and entertainment, with a portfolio of global brands including Topgolf, Callaway Golf, TravisMathew, Toptracer, Odyssey, OGIO, and World Golf Tour (“WGT”). “Modern Golf” is the dynamic and inclusive ecosystem that includes both on-course and off-course golf. For more information, please visit https://www.topgolfcallawaybrands.com
Callaway Golf Interactive is looking for a skilled Paid Social Strategist to join our growing Digital Media team. This role will own our Paid Social strategy and facilitate execution while continuing to expand the channel and our paid digital presence as a whole.
We are looking for an experienced digital marketer to help shape the Paid Social landscape for our business. The ideal candidate for this role is an innovative problem solver and self-starter with a deep understanding of and passion for Paid Social strategy. You will coordinate with the Performance Marketing Manager, other Digital Media Strategists, and Product Marketing teams to define channel strategy, coordinate and communicate initiatives, and see projects through to execution.
Job Overview
This position is responsible for growing the Callaway business and developing/facilitating Paid Social strategy and execution.
Roles And Responsibilities
- Develop, implement, and manage Paid Social campaigns across platforms (e.g., Meta, TikTok, LinkedIn, Pinterest) with clear KPIs aligned to broader marketing goals.
- Own the budgeting, pacing, and forecasting of the Paid Social channel.
- Analyze campaign performance, derive insights from raw data, and create actionable strategies to improve return on ad spend (ROAS) and customer acquisition.
- Act as the internal subject matter expert on Paid Social — educating stakeholders and peers on best practices, emerging trends, and opportunities for innovation.
- Support and translate marketing ideas into actionable and successful Paid Social campaigns
- Collaborate closely with Creative, Product Marketing, and broader Digital Media teams to inform social-first content and ensure cohesive messaging.
- Execute robust A/B testing and creative experiments to improve performance and engagement.
- Identify new channel growth opportunities
- Continuously research, evaluate, and test emerging tools, platform updates, and technologies to maintain a competitive edge in Paid Social.
- Monitor competitors' social advertising strategies and share learnings with the broader team.
- Maintain reporting dashboards and communicate performance insights and campaign progress to key stakeholders.
- Deep understanding of online advertising and digital media, specifically Paid Social platforms and ad products
- Understanding of digital media as it pertains to the retail/ecommerce space
- Extensive project management skills, specifically in digital marketing
- Willingness to work in a fast-paced and ever-changing environment.
- Proven detail-oriented skills, with experience analyzing campaign performance results and making data-informed decisions
- Self-starter with a passion for paid media and staying ahead of social media trends
- Strong verbal and written communication skills
- Strong ability to problem solve.
- Bachelor’s degree preferred
- Minimum 4 years of digital marketing/media experience required, with a focus on Paid Social preferred
- Experience with Google Analytics, Data Studio, and project management software
- Experience leveraging web analytics tools and optimizing campaigns based on performance
- Familiarity with A/B testing and multivariate experimentation in Paid Social environments
- E-commerce/retail experience preferred
- Sporting goods or golf industry knowledge a plus
Inclusion & Diversity: As a purpose-led, performance driven company, we strive to foster a culture of belonging based on respect, connection, openness and authenticity. We are committed to building and maintaining a workplace that celebrates the diversity of our associates, supporting them to bring their authentic selves to work every day.
If your experience is close to what we’re looking for, please consider applying. Experience comes in many forms, skills are transferable, and passion goes a long way. We know that diverse backgrounds and experiences make for the best problem-solving and creative thinking, which is why we’re dedicated to adding new perspectives to the team and encourage everyone to apply. We look forward to learning more about you.
ARE YOU READY TO MAKE THE TURN? APPLY TODAY!
Seniority level
Seniority level
Mid-Senior level
Employment type
Employment type
Full-time
Job function
Job function
Marketing and SalesIndustries
Retail
Referrals increase your chances of interviewing at Callaway Golf by 2x
Get notified about new Media Strategist jobs in Austin, TX.
Austin, TX $65,000.00-$75,000.00 3 weeks ago
Marketing Manager - Paid Media & O&O channels, Amazon Key
Austin, TX $108,400.00-$185,000.00 2 weeks ago
Social Media Advertising Strategist (Remote US)
Austin, TX $70,000.00-$80,000.00 2 weeks ago
Austin, TX $60,000.00-$75,000.00 2 weeks ago
Austin, TX $55,000.00-$65,000.00 1 year ago
Senior Social Media Advertising Strategist (Remote US)
Austin, TX $85,000.00-$95,000.00 2 weeks ago
Austin, Texas Metropolitan Area 16 hours ago
Austin, TX $75,000.00-$90,000.00 2 weeks ago
Austin, TX $75,000.00-$85,000.00 1 month ago
Account Strategist, LinkedIn Advertising (Remote US)
Austin, TX $70,000.00-$80,000.00 2 weeks ago
X/Twitter Social Media Manager (Remote - Global - Non-USA)
Social Media / Influencer Marketing Manager
Austin, Texas Metropolitan Area 1 day ago
Senior Paid Social Strategist (Remote US)
Austin, TX $85,000.00-$95,000.00 2 weeks ago
Social Media and Digital Content Strategist, Cockrell School of Engineering
Social Media Manager (m/f/d) in Austin, TX or Remote US
Austin, TX $85,000.00-$95,000.00 2 weeks ago
Senior Account Strategist, LinkedIn Advertising (Remote US)
Austin, TX $85,000.00-$95,000.00 2 weeks ago
Manager of Programmatic & Emerging Media
We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr