PR/Marketing Director Job at SWLA Center for Health Services in Lafayette

SWLA CENTER FOR HEALTH SERVICES

JOB DESCRIPTION

JOB TITLE:
PR/Marketing Manager

DEPARTMENT: Administration

SUPERVISED BY: Chief Operating Officer

SUMMARY: The PR/Marketing Manager is responsible for planning, development and implementation of all marketing activities of the health center's marketing strategies, marketing communications and public relations activities. These activities include contact with local, regional and state leaders, and representing the health center at community events. The PR/Marketing Manager will create various promotional plans and outline the actions necessary for accomplishing those plans. This individual must develop and maintain good working relationships with the media, relevant advertising agencies, and the organization's staff. The PR/Marketing Manager educates local communities on the organization's mission, services, etc., reviews and comments on relevant state policies and procedures, and advocating on behalf of SWLA Center for Health Services and its patients with state and national agencies.

EDUCATION, TRAINING AND EXPERIENCE:

1. Bachelor's Degree from an accredited college or university in Business Administration, Marketing, Public Relations or Related Field is required.
2. A minimum of three years' experience in a PR/Marketing environment. Knowledge of community health center mission and operations a plus. The PR/Marketing Manager must possess skills in creative thinking, organizing, planning, interpersonal relations, and resource development.
3. Must have knowledge of health care policy analysis and local, State, and National advocacy skills. Facilitation and presentation skills. Expertise in working with governmental offices as well as national, state and community Computer literacy. Excellent verbal and written communication skills.
   

Job Responsibilities:

1. Leads projects, as assigned by the CEO such as health center marketing, and special
2. Designs and implements comprehensive marketing strategies to create awareness of the health center's activities.
3. Produces ideas for promotional events or activities and organizes them
4. Provides input on the appearance of all health center print and electronic
5. Organizes, facilitates, and participates in coalitions as necessary to achieve program goals and build relationships within local communities.
6. Contributes to SWLACHS's legislative agenda as appropriate, including preparation of fact sheetsand communication with legislators and member organizations regarding specific issues.
7. Schedules at least 3 Visits annually by Elected Officials including at least 1 by National and 1 State representative or Senator.
8. Provides budget planning recommendations to the CEO, COO, and
9. Responsible for ensuring that all employees are registered as Advocates with
10. Responsible disseminating NACHC or LPCA "Calls to Action" to employees and ensuring that employees respond to the "Calls to Action."
11. Interacts positively and professionally with all employees in overall
12. Represents SWLACHS in the community, State, as appropriate.
13. Plan and execute activities to promote health center's current services and the launching of new
14. Works with Outreach Manager to plan and organize SWLACHS health fairs and other events as delegated by CEO
15. Ensures that Billboards and other all advertisements are accurate and relevant to services
16. Perform other duties as assigned by the Executive Director.

Mission and Customer Service:

1. 
   Demonstrate the Mission and act in ways that advance the best interest of the organization and customers entrusted to our Positively represents SWLA Center for Health Services (SWLA) in the workplace and the community.
2. Demonstrate effective communication
3. Respect the privacy and confidentiality of the organization, patients, providers, co-workers and the
4. Practices safe work habits and maintains a safe environment for self, co-workers, patients, and
5. Work collaboratively to solve problems, improve processes, and develop services. Acts as an advocate for our patients.
6. Complies with organization/department policies and procedures, including but not limited to

confidentiality, safety, cooperation/flexibility and attendance.

7. Understands and complies with all applicable federal/state laws and Standards of Conduct as related to assigned job duties.

8. Participates in departmental or organizational Continuous performance improvement activity.