GIGABYTE USA is hiring: Public Relations Specialist in California

Position: Public Relations Specialist

GIGABYTE is a leading brand in the computer hardware industry, known for delivering innovative products that power gaming, content creation, and cutting-edge computing. Our marketing team thrives on creativity, collaboration, and bringing technology stories to life. We are looking for a motivated PR Specialist to join our team and shape our brand identity.

As a Public Relations Specialist, you will support the execution of media strategies for GIGABYTE and AORUS computer products in North America. This role focuses on assisting in media outreach, coordinating press materials, tracking content performance, and facilitating communication between internal teams and external media partners. You will play a key role in ensuring smooth PR operations, helping drive brand awareness and media coverage in the gaming, creator, and AI PC space.

Primary Responsibilities:

• Assist with the development and execution of PR strategies and campaigns to enhance brand visibility and product awareness.
• Coordinate media outreach by drafting press releases, review guides, media alerts, product announcements, and other external communications.
• Track and monitor press coverage, compile reports, and provide insights on PR campaign performance.
• Maintain press database, manage review sample inventory, and troubleshoot technical issues with outbound samples.
• Assist in event planning for tradeshows, product trainings, and other media events.
• Collaborate with cross-functional teams, such product marketing and social media teams, to promote brand leadership and deliver messaging consistency.
• Monitor industry trends, competitor coverage, and emerging PR opportunities.

Knowledge and Skills:

• Advanced understanding of PR principles within the technology and gaming industries.
• Strong project management skills with prior experiences working with agencies and influencers.
• Ability to multitask and manage multiple deadlines in a fast-paced environment.
• Strong writing and editing skills with attention to detail.
• Familiarity with media relations, press release formats, and PR reporting tools.

Required Qualifications:

• Bachelor’s degree (B.A. or B.S.) in Public Relations, Communications, Marketing, or a related field.
• 3 - 5 years of experience in public relations, communications, marketing, or a related field.
• Advanced technical knowledge on computer hardware is required.

Working Conditions:

• Light work travel is expected to support work events.
• Ability to lift up to 35 lbs. when shipping products.

About Us

Gigabyte is an international manufacturer and distributor of computer hardware products including motherboards, graphic cards, laptops, PC desktops, and more. We are actively looking for individuals to be a part of an organization committed to offering passionate fans with innovative technology.

We offer an exceptional benefits package as part of our total compensation plan, such as:

• Medical Insurance (100% of employee monthly premium covered by company)
• Dental Insurance
• Vision Insurance
• Life Insurance
• 401(k) Retirement Plan
• Paid Holidays (including whole week of Christmas off)
• Paid Vacation Days
• Paid Time Off / Sick Days

If you believe that you are a qualified candidate for this position, please apply and e-mail us your resume.

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