Hong Kong Tourism Board is hiring: Manager, Marketing & Public Relations in Los

WHO ARE WE?

At the Hong Kong Tourism Board, we are passionate about showcasing our city as a must-visit destination. Renowned for its iconic skyline, culinary wonders, and rich cultural tapestry where East meets West, Hong Kong is a bustling metropolis that offers extraordinary experiences to a diverse array of travelers. As we seize new opportunities to enhance our city's global appeal, we remain committed to promoting Hong Kong's unique charm and vibrancy, reinforcing its reputation as a world-class destination. We invite passionate talents to join our dynamic and fun team in achieving this vision.

HOW YOU WILL CONTRIBUTE AND LEARN?

Reporting to Senior Manager, Marketing & Public Relations, this role will support the planning and execution of the marketing and public relations campaigns for the USA market including communications and media relations, media programs and co-ops, as well as digital and social marketing initiatives, all aimed at elevating positive sentiment for Hong Kong as a world-class travel destination and ultimately driving conversion.

• Assist in building awareness of Hong Kong’s travel experiences and offerings amongst media, KOLs and consumers through strategic partnerships and ongoing relationship management.

• Manage brand, digital, social and PR creative assets; prepare communications materials, social media copy and press releases.

• Prepare and support HKTB and external spokespeople / ambassadors to ensure delivery of on-brand messages across media appearances.

• Liaise with digital and PR agencies on campaign and media planning and execution, including programming, press releases, pitching, newsletters, and other communications materials.

• Prepare or coordinate with agencies to deliver timely and accurate PR, digital, and social campaign reports, including weekly and monthly updates.

• Assist in organizing media and consumer-facing events both in the USA and abroad.

• Assist in managing campaign budgets, contract negotiations, service agreements purchase orders and payments.

• Contribute to identifying new PR and marketing opportunities to support HKTB’s ongoing business development.

• Undertake any other duties/ special assignments as directed by supervisor.

WHO ARE WE LOOKING FOR?

• University Degree holder, with preferably at least 8 years of relevant working experiences in marketing, public relations, communications or related fields, ideally gained from the travel industry.

• Solid knowledge in integrated marketing and PR; knowledge of Hong Kong advantageous.

• Proficient in MS Office, Google/Adobe Analytics, Google Ads & Display Network, Facebook Ad Manager, Instagram, Photoshop and Content Management Systems.

• Excellent presentation, communication, and interpersonal skills.

• Proactive, detail-oriented and well-organized; able to work with minimum supervision, manage multiple projects through to completion and meet critical deadlines under pressure.

• Strong team player with demonstrated ability to collaborate across diverse and international teams to support departmental and business goals with creativity and passion.

• Willingness to travel.

LOCATION

• The position is located in our Los Angeles Office
• We do not offer moving allowances from other cities

Application Method

If you are passionate about our mission and believe you are the one we are looking for, please send us your cover letter and resume with present and expected salary by clicking "Apply". We are looking forward to hearing from you.

We are an equal opportunities employer.