Group Director, Media Measurement & Analytics

Group Director, Media Measurement & Analytics

Group Director, Media Measurement & Analytics

Direct message the job poster from CROSSMEDIA

Crossmedia is the global media independent. Were committed to doing media and business the right way, guided by the principles of TRUST, REASON and the pursuit of HAPPINESS. Crossmedia US was founded in NY in 2000 and is one of the largest minority-owned full-service media planning & buying agencies in the nation. We are 500+ Crossmedians worldwide with big ambitions to continue to grow with soul.

We focus on what media agencies should do: create innovative connections between brands and people regardless of channel or budget. And, we do it in an honest way. We are and always have been a values-based organization. We earn our clients TRUST by ensuring media transparency in our business model and objectivity in decision-making. We apply REASON & logic to finding solutions to our clients' greatest business challenges. The pursuit of HAPPINESS matters to us. Big time. We invest in each colleagues professional & personal wellbeing and growth. Its why we have countless initiatives, clubs & cultural events dedicated to our people and why we have been the top ranked media agency named to Ad Ages Best Places to Work for the past six years in a row.

In the US, we have offices in New York and Philadelphia and team members across 25+ states. Our client roster includes US Bank, Invesco, Newell Brands, NASCAR, Planet Fitness, Teremana, American Cancer Society, Ricola, Supercuts, Edible Arrangements, Illva Saronno and more.

YOUR ROLE

We are looking for a passionate, collaborative, and adaptable Group Director, Measurement to join Redbox, Crossmedias analytics and business intelligence team. This role is dedicated to connecting data analytics and measurement directly to media planning strategy. You will play a pivotal role in ensuring that insights and frameworks dont live in isolation, but instead actively shape how media plans are developed, optimized, and evaluated across channels.

Our clients look to us to design media measurement that holds media accountable, informs budget optimization, and quantifies business impact. As a GD, Measurement Lead you will drive day to day analytics excellence and help promote data driven decisions across the agency and with our clients.

You will partner with senior clients to translate their business objectives into actionable measurement frameworks. These include identifying the right metrics to measure, selecting and executing an analytics methodology, and developing an optimization plan. Crossmedias measurement solutions determine incrementality, are holistic (cross channel and full funnel), and focus on business outcomes rather than vanity metrics. The Measurement Lead will interpret results, provide insight, and determine a recommended course of action. You will bring measurement to life for our clients through storytelling, data visualization, and reporting

RESPONSIBILITIES

• Develop strong relationships with clients built on trust and expertise.
• Advise clients on measurement best practices and any evolving trends.
• Create and maintain actionable measurement frameworks leveraging advanced analytical approaches.
• Transform data into engaging visuals and compelling stories. You will bring data and research to life for clients and choose the best visuals and mediums to deliver the message.
• You will be the expert in senior client meetings. You are expected to guide the discussion, present findings and recommendations, and simplify advanced analytics.
• Work with our media team to understand historical media performance, optimal media budget, and allocate budget across multiple media channels
• Mentor and help junior team members to learn and grow.

REQUIREMENTS

• 12+ years of experience in marketing analytics and measurement
• Hands on experience with media measurement approaches including marketing mix modelling (MMM), multi-touch attribution (MTA), experimentation, and brand lift studies.
• Knowledge of statistical techniques (multivariate regression, optimization, clustering, forecasting)
• Understanding of the media measurement landscape: who the key players are along with the pros and cons of each.
• Experience creating data visualizations in support of decision making and data storytelling in platforms like Tableau, PowerBI, or Looker.
• Familiarity with programming languages is a plus (R, Python, dbt, SQL) is a plus
• Strong statistical and analytical skills including regression analysis, hypothesis testing, and data visualization.
• Ability to design and implement measurement plans aligned to KPIs, media plans, and client objectives.
• Leadership in analytics strategy guiding analysts, fostering a culture of data-driven decision-making, and presenting to executive-level clients.
• Excellent communication and storytelling skills to clearly convey insights to both technical and non-technical stakeholders.

CROSSMEDIA BENEFITS

Our principles of Trust, Reason and the Pursuit of Happiness are brought to life through benefits that recognize and support the diversity and physical, emotional, and professional well-being of our people, including:

• Work from anywhere flexibility including hybrid/remote office options to empower you to work your way
• Open PTO policy and paid sabbaticals at significant milestone anniversaries
• Company sponsored healthcare options and agency-wide physical & mental health support
• 401(k) with company match, student loan relief program and financial counseling support
• Generous paid parental leave policy
• Life milestone recognition & support
• The Pursuit of Happiness Fund devoted to helping Crossmedians find their happy (be it travel, enrichment class, fitness membership or professional development)
• Cell phone/tech reimbursement
• Student Loan payment plan
• And burgers lots and lots of burgers

COMMITMENT TO DIVERSITY AND INCLUSION

Diversity is in our DNA. As a minority-owned company, our commitment to an inclusive environment has long been embedded into agency practices at every level. Almost one-third of senior leadership identifies as a person of color and over half of our executive leadership are women. We have active mentoring & internship programs that create opportunities for underrepresented groups. Internal agency programming is anchored by XMEquity365, a permanent, year-round initiative fostering acknowledgment and support of marginalized communities within five pillars Excellence, Voices, Education, Giving & Representation.

Seniority level

• Seniority level

  Director

Employment type

• Employment type

  Full-time

Job function

• Job function

  Advertising

• Industries

  Advertising Services

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Inferred from the description for this job

Medical insurance

Vision insurance

401(k)

Paid maternity leave

Paid paternity leave

Student loan assistance

Tuition assistance

Disability insurance

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