Senior Digital Advertising Strategist Job at PipingRock.com in Bohemia

Paid Social Advertising / Paid Search Media/SEM/PPC (Facebook Ads & Google Ads) We are currently seeking a Senior Digital Advertising Strategist to join our growing team. This hybrid role is for our Bohemia NY office located on Long Island. In your role as Senior Digital Advertising Strategist, you will be responsible for driving sales, acquiring customers, and branding through digital media channels for our direct-to-consumer eCommerce website, Wholesale division, and Marketplace platforms. You will be responsible for planning, executing, evaluating, and optimizing digital advertising strategies to key performance metrics set by the team. You will ensure that all reporting and digital advertising management are carefully executed with the highest quality and in a timely manner. Being hands on with the day-to-day tasks of managing digital advertising, you will help craft the advertising strategy of the company. This role requires strong understanding of paid social media ads and paid search marketing/PPC/SEM to effectively develop, manage and implement advertising strategies and decisions. Responsibilities: Daily monitoring and pacing of monthly budgets Grow digital advertising sales while ensuring that KPIs are being met. Develop, optimize, test, and manage paid campaigns across digital channels including social, search, display, shopping, re-targeting, etc 100% ownership of digital advertising budgets and KPIs on Facebook Ads, Instagram Ads, Google Ads, Microsoft Advertising, & other 3rd party media platforms. Analyze results and make data-driven recommendations to improve advertising performance Monitor, track, and report on metrics, including trend analysis Work with in-house creative team to create high converting images and video creatives Setup, verify and troubleshoot advertising pixels Keep current with industry trends and best practices Manage relationships with advertising vendors Quickly investigate and resolve issues that adversely impact performance or cause ads to stop serving before, during, and after normal working hours. Direct response copywriting 500-1,000 word advertorials and sales pages that convert. Lead high-paced meetings with large groups, skillfully navigating Excel spreadsheets, addressing real-time questions, capturing key takeaways, sharing summary and action notes with the team. Perform other duties as assigned Qualifications: 5+ years experience with digital advertising campaign management Strong quantitative skills and knowledge of statistics Capability to analyze data and trends Must have high attention to detail, numbers, proofreading, writing and editing skills for accuracy Bachelor's Degree is required Proficient in Microsoft Office Advanced Excel skills is required We proudly offer: Medical, Dental, Vision, 401K with Company Match, Pet insurance and more! We reward the hard work of our team members with fun and exciting company events, Summer Picnic, Festive Packages, Holiday Celebrations, and associate referral bonuses! Founded in 2011, Piping Rock Health Products has gone on to win Long Island's Top Workplaces Award 7 years in a row & securing the spot as Top Supplement Manufacturing Company 2024 by Food Business Review! Supported by a group of vitamin visionaries with over 40 years of industry experience and a carefully curated team of talented associates. Piping Rock is a global vitamin and supplement manufacturer with an unwavering commitment to creating quality wellness products. We believe that family always comes first, and that the dedication of our associates is the key ingredient to our success. We are drug free workplace, regulated by the FDA, required to follow Federal Guidelines; therefore in order to start as well as maintain employment, you must be able to successfully clear drug screening processes, which include testing for all illegal substances per Federal Guidelines. Piping Rock Health Products, INC. is an Equal Opportunity Employer.