Restaurant Brand Promotion Specialist(Mandarin required) Job at Ma-La Tao Inc in

Company Overview

We are a fast-growing Chinese restaurant group headquartered in New York, operating multiple influential dining brands. By combining authentic Chinese culinary heritage with global trends, we deliver a one-of-a-kind dining experience to food lovers around the world. We are not just running restaurants — we are building a Chinese restaurant brand portfolio with global ambitions.

If you want to join a passionate, creative team and witness a brand’s journey from great to extraordinary, this is your stage.

Brand Promotion Specialist

Key Responsibilities

A. Brand Influence Building & Communication

• Drive brand visibility and influence across multiple channels and consumer groups, ensuring a clear and distinctive brand image.

• Plan and execute storytelling initiatives, value proposition communication, and cultural messaging to strengthen market recognition and customer loyalty.

• Continuously expand brand exposure within Chinese communities, the mainstream U.S. market, and through cross-industry collaborations.

B. Event Planning & Execution

• Develop and execute online and offline promotional events (product launches, holiday campaigns, membership activities, cross-industry collaborations) in line with the annual brand plan.

• Draft event proposals, design workflows, and manage budgets to ensure seamless execution.

• Supervise on-site implementation to ensure alignment with brand positioning and desired impact.

C. Online Promotion & Operations

• Plan and execute campaign strategies on social media platforms such as Instagram, Facebook, Xiaohongshu, and TikTok.

• Write promotional content and collaborate with design and media teams to produce campaign assets.

• Monitor campaign performance data, analyze effectiveness, and provide optimization recommendations.

D. On-Site Event Execution

• Oversee event setup, including materials, venue coordination, and process supervision.

• Maintain order at event sites, ensuring a high-quality customer experience.

• Collect attendee feedback for continuous improvement.

E. Cross-Department Collaboration

• Work closely with Operations, Design, Marketing, and Supply Chain teams to align event needs and details.

• Coordinate with external partners (media, venues, vendors) to ensure resources and support are secured.

F. Data Analysis & Post-Event Review

• Compile and analyze event performance data (attendance, sales conversion, social media engagement, etc.).

• Summarize highlights and areas for improvement, producing post-event reports for future reference.

Qualifications

• Bachelor’s degree or above in Marketing, Business Administration, Advertising, Brand Management, Integrated Marketing Communications, Business Analytics, or Digital Marketing.

• Hands-on experience in brand influence building and communication, with a proven ability to translate brand values into effective messaging; successful brand building and communication case studies required.

• 2+ years of experience in brand promotion, event planning/execution, or marketing operations.

• Proven track record in successfully planning and executing online or offline events.

• Familiarity with both online marketing channels and offline event workflows, with end-to-end project management skills.

• Strong execution ability and communication skills; capable of driving collaboration across multiple stakeholders.

• Solid copywriting ability and commercial aesthetic sense; able to produce promotional content independently.

• Proactive, responsible, resilient under pressure, with a strong sense of innovation.

• Fluent in Mandarin; excellent proficiency in English .

Job Type: Full-time

Benefits:

• Employee discount
• Flexible schedule

Experience:

• Branding: 1 year (Required)
• restaurant marketing: 1 year (Required)

Language:

• Mandarin (Required)