Job Description
Company: Advision Development
Location: Remote
Role Type: Full-time, Remote
Reports to: SEO Director
About UsAdVision Development powers leading affiliate sites in the sports betting/igaming space. We are data-driven, user-focused, and driven by a shared mission to create the best content and tools for sports bettors. We move fast, play to win, and value autonomy, curiosity, and teamwork.
What We Value- Mission Alignment: Understand and embrace our goals; seek clarity when needed.
- Execution-First Mindset: You know what inputs drive results and you act on them proactively.
- Self-Starter Energy: You're the driver of your roadmap, checking in but not waiting to be told what to do.
- Collaborative Spirit: You bring generosity and curiosity to team efforts and make those around you better.
- User Obsession: You constantly think from the users POV and seek ways to better serve our audience.
- Problem Solving: You exhaust potential solutions before escalating, and come prepared with what you've tried.
- Candor and Clarity: Clear, respectful communication is the norm; feedback is direct, but delivered with care.
- Competitive Drive: You want to win and are motivated to beat your best.
We are looking for an experienced product marketer to shape the roadmap, drive launches, and grow adoption for our SaaS product. An ideal candidate will be responsible for developing our go-to-market strategy for key user segments. In this role, you will develop messaging and positioning, craft the narrative for how our products deliver value to customers, and drive overall awareness, pipeline, and revenue across the products existing customer base and prospects.
Objectives- Develop and improve product marketing content output.
- Shape product marketing campaigns that target prospective customers.
- Align all product marketing copy with brand guidelines.
- Set product marketing budgets and track spend, always with an eye for ROI.
- Convert prospects into customers through consistent communications.
- Lead product marketing content development.
- Outline product marketing deployment timelines.
- Educate other departments on current product messaging.
- Manage product marketing campaigns.
- Craft product storytelling vision and voice.
- 4+ years successful product marketing and development experience.
- Comfortable collaborating cross-functionally and working independently in a remote environment.
- Strong written and verbal communication skills.
- Deep understanding of market trends, user experiences, and product lifecycles.
- Firm grasp of ways to develop strategic product marketing campaigns.
- Sharp negotiation tactics.
- Familiarity with sports betting and/or online gaming industries is a huge plus.