Primior

Digital Marketing Specialist Content Ads Automation Job at Primior in Irvine

Primior, Irvine, CA, US, 92713

Job Description

About Primior: Primior is an innovative real estate asset management firm based in Southern California, specializing in real estate development, with over $2 billion in assets under management. Our mission is to democratize access to real estate investing by leveraging technology, transparency, and education. We develop, manage, and tokenize institutional-grade real estate projects, making them accessible to all.

At Primior, we live by three core values:

Ownership – We take full responsibility for outcomes and lead with initiative.
Coachable – We embrace feedback and strive for constant improvement.
Relentless – We push beyond limits to achieve excellence.

Job Overview: We are looking for a hands-on, self-sufficient Digital Marketing Specialist to execute content marketing and lead generation across all channels — from content creation to ad campaigns and automation. This role involves full-stack implementation with no reliance on agencies or external help.

1. Content Marketing & SEO Strategy (YouTube & Thought Leadership)

Develop YouTube and podcast content strategy to grow reach and engagement for founder's brand
Help ideate and outline video/podcast scripts with a clear value proposition
Analyze channel performance and suggest improvements for retention and growth
Ensure SEO optimization across all content (titles, descriptions, keywords, structure)
Lead storytelling across video, blog, social, and newsletter channels
Create and manage a consistent newsletter strategy to nurture leads and build community

2. Brand Building

Build and execute brand strategy for both Primior and our founder (personal brand)
Develop and manage PR, social media, and storytelling campaigns to elevate visibility
Establish authority through consistent storytelling, content positioning, and thought leadership

3. Lead Generation & Automation

Plan and run paid campaigns on Meta (and optionally Google/YouTube/X)
Drive high-quality leads to webinars, opt-ins, and email nurture funnels
Create automation funnels and workflows using HubSpot to manage MQLs and SQLs
Build from scratch: landing pages, email sequences, newsletters, funnels, and tracking infrastructure
Execute outbound lead gen via Instantly, LinkedIn, and email scraping tools

Required Skills & Experience:

5+ years of hands-on digital marketing experience (content + ads + automation)
Deep experience with HubSpot: CRM, workflows, email, funnel tracking
Strong copywriting skills for ads, emails, newsletters, landing pages, and scripts
Graphic design capabilities (Figma, Canva, Adobe)
Funnel building and lead nurturing automation experience
SEO content strategy and distribution know-how
Experience in lead gen through cold email, LinkedIn, and PR
Strong understanding of analytics, pixel tracking, attribution
Ability to own everything without outsourcing — fully self-reliant

Nice-to-Haves:

Real estate investing or finance industry experience
Basic video editing ability (Descript, CapCut, etc.)
Familiarity with influencer outreach and podcast guest strategy
AI automation experience (ChatGPT, Claude, Zapier, n8n, Clay)

Why Join Primior:

Direct collaboration with the CEO and executive team
Opportunity to build a category-defining brand in real estate investing
Access to advanced strategies in investment, tokenization, and digital growth
Ownership of your marketing roadmap with potential for equity in a public company

If you're a resourceful digital marketer who thrives in execution, strategy, and performance — and you want to build something transformative — apply now.

Company Description

We believe real estate is the world’s greatest asset class, and everyone deserves the opportunity to own a piece of it.

Our mission is to make institutional-grade real estate investing accessible to all.

Our company culture is built on three core values: Ownership, Coachability, and Relentlessness. We take full responsibility for our work, stay humble and open to growth, and pursue excellence with unwavering drive. These values aren’t just ideals—they are the standard for how we hire, operate, and win together. At Primior, we’re building a team of accountable, curious, and unstoppable individuals who treat the business like their own and help others rise with them.

A Publicly Traded Leader
As a publicly traded company, we offer investors exclusive access to premium real estate assets, combining expert market insight with strategic growth opportunities.

Welcome to Primior – Where Vision Meets Excellence.

Company Description

Primior is an innovative real estate asset management firm based in Southern California, specializing in real estate development, with over $2 billion in assets under management. Our mission is to democratize access to real estate investing by leveraging technology, transparency, and education. We develop, manage, and tokenize institutional-grade real estate projects, making them accessible to all.\r\n\r\nWe believe real estate is the world’s greatest asset class, and everyone deserves the opportunity to own a piece of it.\r\n\r\nOur mission is to make institutional-grade real estate investing accessible to all.\r\n\r\nOur company culture is built on three core values: Ownership, Coachability, and Relentlessness. We take full responsibility for our work, stay humble and open to growth, and pursue excellence with unwavering drive. These values aren’t just ideals—they are the standard for how we hire, operate, and win together. At Primior, we’re building a team of accountable, curious, and unstoppable individuals who treat the business like their own and help others rise with them.\r\n\r\nA Publicly Traded Leader\r\nAs a publicly traded company, we offer investors exclusive access to premium real estate assets, combining expert market insight with strategic growth opportunities.\r\n\r\nWelcome to Primior – Where Vision Meets Excellence.