Sr. Director, Influencer Marketing Job at GOOD PEOPLE RECRUITMENT in Los Angeles
GOOD PEOPLE RECRUITMENT, Los Angeles, CA, US, 90079
Job Description
Senior Director of Influencer Marketing Skincare & Lifestyle Brand
Location: On-Site (Los Angeles, CA 5 Days/Week)
Are you a visionary influencer leader with a passion for beauty, culture, and digital storytelling? This is an exciting opportunity to shape and scale a high-impact influencer program for one of the most recognizable skincare brands in the market.
About the Company
This modern, celebrity-founded skincare brand is known for its elevated aesthetic, minimalist product line, and cult-like following. With a growing footprint and massive brand affinity, the team is ready to bring on a strategic and creative Senior Director of Influencer Marketing to lead end-to-end partnerships with creators and tastemakers.
The Role
As Senior Director of Influencer Marketing, youll own the full strategy, budget, and execution of the brands influencer and talent marketing efforts. From gifting and ambassador programs to paid partnerships and global activations, youll develop best-in-class campaigns that drive cultural relevance, reach, and conversion.
What Youll Do
Build the Strategy Develop and evolve the global influencer and ambassador strategy across platforms, tiers, and regions.
Lead the Team Manage and mentor a growing team focused on creator relationships, content partnerships, and performance tracking.
Oversee Budget & Partnerships Own the influencer marketing budget and negotiate contracts with talent, agencies, and partners.
Creative Direction Collaborate with brand, content, and social teams to ideate campaigns that align with brand voice and aesthetic.
Expand Reach Identify new verticals, markets, and platforms to grow the brands influence across beauty, fashion, wellness, and culture.
Measure Success Define KPIs and performance benchmarks; oversee reporting and analysis to guide future strategy and improve ROI.
What Youll Bring
8+ years of influencer marketing experience, with at least 3 years in a senior or leadership role
Deep relationships across the beauty, fashion, and lifestyle creator ecosystem
Proven success building large-scale influencer strategies that deliver brand and business results
Excellent leadership, communication, and cross-functional collaboration skills
Creative thinker with a pulse on emerging trends, culture, and creator platforms
Experience working in a fast-paced, high-growth brand or agency environment
Why Join?
Be the architect of a high-visibility influencer program for a globally recognized beauty brand
Work at the intersection of culture, creativity, and commerce
Enjoy working on-site in a beautiful Los Angeles office with a collaborative team
Join a brand with massive momentum and opportunity for innovation
If you're a strategic and culturally savvy leader who can build buzz, drive influence, and move the needlewed love to hear from you!