Auburn University
Enrollment Communications & Marketing Manager
Auburn University, Auburn, AL, US, 36831
Duration: Full Time
Enrollment Communications & Marketing Manager
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Enrollment Communications & Marketing Manager
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Position Information
Requisition Number S4660P Home Org Name Enrollment Management-Admin Division Name VP for Enrollment Management Position Title Enrollment Communications & Marketing Manager Job Class Code OC37 Appointment Status Full-time Part-time FTE Limited Term No Limited Term Length Job Summary
The VP for Enrollment Management is seeking an Enrollment Communications & Marketing Manager to oversee communication and marketing services for a department, small division, or college.
Essential Functions
- Delivers both visionary and operational leadership in enrollment marketing and communications strategy to advance recruitment, enrollment, financial aid, and scholarship efforts. Collaborates closely with the Vice President for Enrollment to develop and execute strategic initiatives that ensure all messaging is contemporary, on-brand, and resonates with prospective students.
- Manages, designs, and executes a strategic, goal-oriented enrollment marketing and communications plan grounded in data and aligned with the universitys vision and divisional goals. Implements this plan across multiple platforms, including the website, social media, digital advertising, print materials, and additional communication channels.
- Conducts market analysis and peer institution research to craft compelling, effective communications that resonate with prospective students, their families, school counselors, transfer advisors, and other key stakeholders.
- Develops and maintains a strong and cohesive visual identity for enrollment management in alignment with Auburn Universitys overall brand strategy. Creates engaging marketing materials, both digital and print, to support recruitment and enrollment efforts.
- Serves as the divisions primary liaison to the Office of Communication and Marketing, collaborating on storytelling initiatives and the implementation of enrollment marketing strategies.
- Oversees all enrollment-related communications, both internal and external, and manages relationships with external enrollment marketing vendors. Routinely assesses and refines communication, messaging, and materials, with a particular emphasis on affordability and recruiting high-achieving students.
- Manages the enrollment marketing and communications budget, collaborating with Enrollment Management leadership to strategically allocate resources to support both immediate and long-term goals.
- Coordinates and manages division-wide internal communications by implementing consistent and effective communication practices that promote collaboration, innovation, and alignment with strategic enrollment objectives. Organize and execute events hosted at the division level.
- Life-Changing Impact: Our work changes lives through research, instruction, and outreach, making a lasting impact on our students, our communities, and the world.
- Culture of Excellence: We are committed to leveraging our strengths, resources, collaboration, and innovation as a top employer in higher education.
- Were Here for You: Auburn offers generous benefits, educational opportunities, and a culture of support and work/life balance.
- Sweet Home Alabama: The Auburn/Opelika area offers southern charm, vibrant downtown scenes, top-ranked schools, and easy access to Atlanta, Birmingham, and the Gulf of Mexico beaches.
- A Place for Everyone: Auburn is committed to fostering an environment where all faculty, staff, and students are welcomed, valued, respected, and engaged.
Minimum Qualifications
Minimum Qualifications
Education Level: Bachelors degree- No specific discipline.
Years of Experience: 5 years in marketing and communications services. Must have 1 year experience mentoring, leading, or supervising others.
OR
Education Level: Masters degree- No specific discipline.
Years of Experience: 3 years in marketing and communications services. Must have 1 year experience mentoring, leading, or supervising others.
Minimum Skills, License, And Certifications
Minimum Skills and Abilities
- Knowledge of various marketing and communication theories, concepts, techniques, mediums and strategies.
- Ability to write for various audiences and in various formats.
Desired Qualifications
Desired Qualifications
- Degree in Journalism, Communications, Marketing, or Business is desired.
- Strategic Marketing Expertise: Proven experience developing and executing strategic marketing plans in higher education or enrollment management. Familiarity with data-driven marketing and communications strategies.
- Digital Marketing Proficiency: Strong understanding of digital advertising platforms. Experience managing multi-channel campaigns including email, web, and social media.
- Creative and Visual Communication Skills: Ability to create compelling visual content aligned with institutional branding. Experience with graphic design tools (e.g., Adobe Creative Suite) and content management systems.
- Leadership and Collaboration: Demonstrated success in leading teams and mentoring staff. Strong interpersonal skills with the ability to collaborate across departments and with external vendors.
- Enrollment and Recruitment Knowledge: Familiarity with student recruitment trends, financial aid messaging, and audience segmentation (e.g., high-achieving students, transfer students, counselors).
- Project and Budget Management: Experience managing budgets and allocating resources strategically. Strong organizational skills with the ability to manage multiple projects and deadlines.
- Analytical and Research Skills: Ability to conduct market analysis and competitor research to inform messaging and strategy. Experience using data to assess campaign effectiveness and refine communications.
- Event Planning and Internal Communications: Experience organizing division-level events and implementing internal communication strategies that foster collaboration and innovation.
Salary Range $64,060-$108,900 Job Category Other Working Hours if Non-Traditional City position is located in: Auburn State position is located: Alabama List any hazardous conditions or physical demands required by this position Posting Date 08/13/2025 Closing Date 09/06/2025 Equal Opportunity Compliance Statement
It is our policy to provide equal employment and education opportunities for all individuals without regard to race, color, national origin, religion, sex, sexual orientation, gender identity, gender expression, pregnancy, age, disability, protected veteran status, genetic information, or any other classification protected by applicable law. Please visit their website to learn more.
Special Instructions to Applicants Quick Link for Internal Postings https://www.auemployment.com/postings/55256
Seniority level
Seniority level
Mid-Senior level
Employment type
Employment type
Full-time
Job function
Job function
Marketing and Sales-
Industries
Higher Education
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