Executive Director, Global Marketing, Skincare - Clinique

Executive Director, Global Marketing, Skincare - Clinique

Join to apply for the Executive Director, Global Marketing, Skincare - Clinique role at The Este Lauder Companies Inc.

Executive Director, Global Marketing, Skincare - Clinique

Join to apply for the Executive Director, Global Marketing, Skincare - Clinique role at The Este Lauder Companies Inc.

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Description

PRINCIPAL OBJECTIVES:

The Executive Director will support in defining the strategic vision and execution for the 3-Step, Cleanser, Makeup Remover, and De-Aging categories, driving end-to-end go-to-market strategies. This position will oversee marketing calendar, new product launch, end-to-end consumer storytelling, and 360-degree marketing strategies to fuel brand growth and consumer engagement worldwide. The role requires close collaboration with cross-functional partners (Product Development, Package Development, Finance, Channel teams, Creative), as well as regional and affiliate teams, to ensure brand consistency and market success.

Accountablilties

Innovation Strategy & Product Development

• Lead the marketing of product development journey from ideation to launch, ensuring alignment with brand vision and global skincare trends.
• Develop and execute a robust 3-year innovation pipeline and 18-month launch calendar, balancing new product introductions with commercial innovation initiatives.
• Identify breakthrough claims, ingredients, and consumer-centric campaigns that elevate Cliniques skincare leadership.
• Collaborate with Product Development, R&D and packaging teams to drive formulation innovation and sustainability initiatives.
• Track post-launch performance to optimize future strategies.
  
  

Go-to-Market & Integrated Marketing

• Own the go-to-market for categories of responsibility, including new launches and commercial innovations, creating compelling and authentic consumer first campaigns across all channels.
• Develop 360-degree marketing campaigns integrated with cross functional teams
• Lead creative briefing processes to inspire high-impact brand assets and visual identity.
• Partner with cross-functional teams to ensure marketing strategies are seamlessly executed in all touchpoints.
  
  

Consumer & Market Insights

• Leverage data from consumer research, social listening, CRM, and industry trends to inform brand strategies and innovation.
• Conduct competitive analysis and track market shifts to identify white-space opportunities and new business potential.
• Partner with the Global Pricing Group to analyze pricing strategies and ensure competitiveness across regions.
• Drive consumer-first storytelling by integrating insights into product messaging and marketing activations.
  
  

Regional & Commercial Partnership

• Serve as the key liaison between global marketing and regional teams to ensure brand and commercial alignment.
• Gather and integrate regional feedback into global innovation and marketing strategies.
• Support regional markets with tailored marketing toolkits and assets to drive local execution excellence.
• Monitor launch success and apply learnings to future product strategies.
  
  

Financial & Business Management

• Drive profitable brand growth by optimizing new product launch (NPL) investments and cost of goods (COGs).
• Lead portfolio management, SKU productivity, and rationalization efforts in collaboration with Finance and Business Ventures.
• Champion corporate processes and tools to ensure smooth execution of brand initiatives.
  
  

Leadership & Team Development

• Mentor and develop a high-performing team, fostering a culture of innovation, collaboration, and excellence.
• Inspire teams with a consumer-obsessed and result-driven approach.
• Drive cross-functional alignment and best practices across global and regional teams.
  
  

Qualifications

• 10+ years of experience in global marketing, preferably within prestige skincare.
• Proven track record of driving innovation and launching successful skincare products in global markets.
• Strong strategic thinking and analytical skills with the ability to translate insights into action.
• Expertise in digital marketing, social media, and omnichannel consumer engagement.
• Excellent leadership, communication, and cross-functional collaboration skills.
• Proven track record of managing and developing a strong team.
• Passion for skincare, beauty trends, and consumer behavior.

Seniority level

• Seniority level

  Not Applicable

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Personal Care Product Manufacturing

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