Associate Manager, Marketing & Communications

Position Summary : The Associate Manager, Marketing & Communications works on promotional plans. He/she coordinates member communications to promote association programs and develops, implements, and integrates AOA marketing and communication messages and material to support objectives, goals, and priorities of the association. The Associate Manager is an individual who thrives in a fast paced, high-volume work environment and is a professional who works collaboratively with other AOA staff to promote a diverse range of products/services and works to execute integrated marketing strategies.

Primary Duties & Responsibilities include, but are not limited, to:
Marketing & Communications

• Maintains the marketing and communications calendar and serves as gatekeeper for communications being sent to AOA members/affiliates. Collaborates with staff to lead the development of organizational marketing strategies. Seeks opportunities to create cross-departmental marketing opportunities that reduce costs.
• Leads the development of communications and marketing materials. Duties include:
  • Collaborating with AOA member volunteers to solicit information
  • Creating, writing, curating, and editing content
  • Developing creative and innovative ways to increase member/affiliate engagement
  • Integrating messages into marketing and communication material
  • Developing promotional campaigns that include integrated print and online communications
  • Determining target audiences and generating lists in support of activities.
  • Developing and maintaining the communication calendar across all AOA programs/initiatives.
• Executes Social Media strategy. Tracks trends and distributes activity/engagement reports. Provides data analysis and statistical details to demonstrate success of social media outreach and web trends.
• Responsible for AOAs website and ensuring content is current.
• Manages vendor relations and adheres to established budgets and timelines provided to partners.
• Writes press releases and manages media relations as needed.
• Works with staff and members to solicit and secure corporate support.
• Serves as staff liaison to the Technology and Communications Subcommittee. Participates in other committees/taskforces to help support promotional efforts and achieve revenue goals.
  • Organizes meeting agendas and writes minutes in support of meetings.
  • Oversees work products and initiatives developed by Subcommittee (ie. Podcasts, webinars, etc)

Social Media and Website Management

• Writes and oversees digital content to communicate and advance overall AOA strategic objectives.
• Provides reports, analysis, evaluation, and recommendations for website activity/engagement and e-mail marketing campaigns.
• Manages WordPress website maintenance process, ensures accuracy, consistency, and functionality throughout site, updates content, and reviews SEO. Tags content for cross promotions. Monitors and analyzes site performance (e.g. traffic, conversions).
• Works with internal and external stakeholders to ensure website content is consistent, up to date, and aligns with association needs.
• Uses social media channels to drive results.
• Stays abreast of industry standards and new technologies.

Project Management

• Develops schedule and organizes interviews for podcast episodes.
• Leads podcast initiative. Schedules and participates in interviews, edits files, and publishes episodes. Provides reports to key stakeholders and explores new opportunities to expand podcast reach.

Financial Accountability & Administrative Duties

• Establishes and maintains updated policies and procedures related to duties.
• Develops and adheres to budget and fiscal performance within Development and Marketing/Communications.
• Performs other duties as assigned.

Qualifications:

• Bachelors degree or relevant work experience.
• 2-4 years progressive experience in a non-profit organization.
• Strong computer skills including proficiency in using Microsoft Office Suite (Word, Excel, Outlook, PowerPoint, Publisher), and social media (Instagram, Twitter). Knowledge of WordPress and Mailchimp (or similar marketing software) required and association database and use of AI tool experience preferred.
• Must be highly self-directed, well-organized, possess excellent attention to detail, be disciplined, able to multi-task and comfortable completing tasks with minimum supervision
• Strong organization/decision-making/time management skills to effectively adhere to shifting priorities and deadlines.
• Ability to work under pressure with an eye on the big picture and attention to detail.
• Exceptional written and verbal communication skills, willingness to learn, and strong work ethic required.
• Applicants must exhibit professionalism, strong interpersonal skills, and the ability to engage with individuals at all levels.

Working Conditions/ Travel: Moderate: 10-15 days out-of-town travel plus approximately 2 in-town weekend meetings/year. Approximately 10-12 evening conference calls annually.

Please submit cover letter in addition to resume.