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Edward Martin is seeking a results-driven, strategic Director of SEO to lead and scale our organic search efforts. You will be responsible for developing and executing a comprehensive SEO strategy that aligns with our business goals, drives traffic, improves search visibility, and fuels customer acquisition. As a key member of our marketing leadership team, youll partner across departments to ensure SEO is fully integrated into digital campaigns, content, and web development.
- Define and execute a company-wide SEO roadmap for growth across all digital properties
- Own SEO KPIs: organic traffic, keyword rankings, domain authority, backlinks, and conversions
- Lead and mentor a team of SEO specialists, content strategists, and technical consultants
- Serve as the primary SEO advisor across the organization
Edward Martin is seeking a results-driven, strategic Director of SEO to lead and scale our organic search efforts. You will be responsible for developing and executing a comprehensive SEO strategy that aligns with our business goals, drives traffic, improves search visibility, and fuels customer acquisition. As a key member of our marketing leadership team, youll partner across departments to ensure SEO is fully integrated into digital campaigns, content, and web development.
Key ResponsibilitiesStrategy & Leadership- Define and execute a company-wide SEO roadmap for growth across all digital properties
- Own SEO KPIs: organic traffic, keyword rankings, domain authority, backlinks, and conversions
- Lead and mentor a team of SEO specialists, content strategists, and technical consultants
- Serve as the primary SEO advisor across the organization
- Oversee site architecture, page speed, crawlability, indexation, and schema implementation
- Partner with Product and Engineering to ensure SEO best practices are built into development
- Conduct regular SEO audits and implement solutions for performance improvements
- Develop and scale a content strategy that aligns with target keywords and user intent
- Oversee on-page optimization: meta tags, header structure, internal linking, etc.
- Collaborate with content and creative teams to optimize new and existing content
- Monitor, analyze, and report on SEO performance using tools like GA4, GSC, Ahrefs, SEMrush, Screaming Frog
- Translate insights into actionable recommendations
- Stay on top of industry trends and algorithm updates, and adjust strategy accordingly
- Work with paid media, UX, CRO, and brand teams to ensure holistic digital marketing alignment
- Advise PR and partnerships teams on link-building strategies and off-page SEO
- 710+ years of experience in SEO, with at least 3 years in a leadership or director-level role
- Proven success managing large-scale SEO initiatives for ecommerce, SaaS, or content-heavy websites
- Deep understanding of search engine algorithms, ranking factors, and technical SEO principles
- Hands-on experience with key SEO tools: Google Search Console, Ahrefs, SEMrush, Screaming Frog, GA4
- Strong analytical mindset with a focus on performance metrics and ROI
- Exceptional communication skills, able to convey complex SEO concepts to non-technical stakeholders
- Experience in international or multilingual SEO
- Knowledge of HTML, JavaScript, and CMS platforms
- Familiarity with Salesforce Marketing Cloud
Seniority level
Seniority level
Director
Employment type
Employment type
Full-time
Job function
Job function
Marketing and Sales-
Industries
Retail Furniture and Home Furnishings
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