Product Marketing Manager - Manufacturing

Where Data Does More. Join the Snowflake team.At Snowflake, we're redefining what's possible with data and AI. From our inception, we've been driven by a singular mission: to build a cloud data platform that empowers every user with accessibility, affordability, and unmatched performance. With our unique architecture designed for the cloud from the ground up, Snowflake seamlessly blends the power of core data warehousing, native AI capabilities, privacy-preserving collaboration and the flexibility of the cloud-all at a fraction of the cost of traditional solutions.As the Product Marketing Manager for Snowflake's Manufacturing vertical, you will be the strategic marketing lead driving positioning, messaging, marketing strategy, and growth initiatives for Snowflake's offerings in this industry. You'll be responsible for crafting and communicating compelling stories and driving innovative programs that illustrate how Snowflake's AI Data Cloud empowers the manufacturing industry, including sub-industures such as industrial manufacturing, automotive, energy, and the broader manufacturing ecosystem to solve their most critical business challenges.AS A PRODUCT MARKETING MANAGER YOU WILL:Collaborate with cross-functional teams, including go-to-market strategy, sales, and demand generation, to lead planning and ensure the cohesive execution of marketing strategies that drive awareness, adoption, and industry growth.Develop and execute go-to-market strategies tailored to the manufacturing industry, including positioning, messaging, and differentiation strategies that align with market needsCreate compelling and differentiated messaging, value propositions, thought leadership content, sales assets, customer stories, and industry-specific collateral to be used by Snowflake marketing and sales teams, as well as partner teamsWork closely with the sales organization to drive use case implementation and product adoption through sales plays and enablement materials that empower sales teams to effectively engage and win in the marketEstablish Snowflake as a trusted thought leader in manufacturing data transformation through industry events, webinars, blogs, and customer advocacy initiativesExecute and be accountable for the success of go-to-market campaignsLeverage data to identify opportunities, guide decisions, and measure performance of go-to-market activitiesEngage with customers, partners, and sales teams to gather insights and amplify Snowflake's value proposition and messaging in the industry verticalOUR IDEAL CANDIDATE WILL HAVE:5+ years of experience in product marketing or related experience; knowledge of the manufacturing industry is preferredProven ability to create strategic marketing plans, including go-to-market strategies, positioning, and messaging tailored to complex, highly regulated industriesExceptional written communication skills and ability to synthesize complex, technical information into clear and concise presentations and plans that resonate with executive-level and technical audiencesStrong leadership capabilities with experience in guiding cross-functional teams, influencing stakeholders, and driving projects to successful completion in a collaborative mannerAbility to think big and re-imagine how Snowflake can deliver value to customers in collaboration with our partner ecosystemPassion for understanding customer needs and the ability to translate those needs into impactful marketing programs and initiativesBA/BS, MBA preferredEvery Snowflake employee is expected to follow the company's confidentiality and security standards for handling sensitive data. Snowflake employees must abide by the company's data security plan as an essential part of their duties. It is every employee's duty to keep customer information secure and confidential.Snowflake is growing fast, and we're scaling our team to help enable and accelerate our growth. We are looking for people who share our values, challenge ordinary thinking, and push the pace of innovation while building a future for themselves and Snowflake.How do you want to make your impact?For jobs located in the United States, please visit the job posting on the Snowflake Careers Site for salary and benefits information: careers.snowflake.com