Join Our Team at ThermoSoft International CorporationWho We Are:ThermoSoft International Corporation is a global leader in electric heating solutions, offering advanced technologies for residential, commercial, and industrial applications. Our products include electric underfloor heating systems, outdoor snow-melt systems, roof and gutter de-icing, pipe-tracing systems, controllers, and accessories designed to enhance energy efficiency, safety and comfort. We're passionate about delivering innovative, high-quality solutions that make a difference in our customers' lives worldwide.CompensationThe anticipated base/total compensation range for this position is $46,000.00 to $78,000.00. This position is eligible for various benefits and bonuses.The range provided is not a guarantee of compensation. The range reflects the potential total pay for this role at the time of this posting based on the job grade for this position. Individual base pay compensation will depend, in part, on factors such as relevant experience and skills. The anticipated compensation range described above is subject to change, and the compensation ultimately paid may be higher or lower than the range described above.About the RoleWe're seeking a self-driven and resourceful Marketing Specialist to join our growing team. The role goes beyond execution-you'll play an active part in developing, implementing, and optimizing marketing strategies that support brand growth, customer engagement, and lead generation.If you thrive in a fast-paced environment, enjoy taking initiative, and have hands-on experience with campaign strategy, email marketing, CRM, and social media -this opportunity is for you. *This is not a fully remote role.What You'll DoMarketing Strategy DevelopmentCollaborate with leadership to develop multi-channel marketing strategies aligned with business goalsResearch market trends, competitors, and customer behavior to inform strategyIdentify new digital opportunities to increase brand visibility and generate leadsPropose and test new initiatives to improve marketing performance and ROIEmail Marketing & AutomationDesign, build, and optimize email campaigns for customer nurture, promotions, and drip sequencesDevelop segmented campaigns using tools such as Mailchimp or similarAnalyze open rates, click-throughs, and conversion data to improve engagementExperience using a middleware or automation tool like Zapier or similarCRM IntegrationSupport integration of marketing tools with CRM systems (e.g., Salesforce, HubSpot, Zoho)Ensure data sync accuracy between platforms and help manage customer segmentationCollaborate with sales to align lead generation and pipeline trackingCampaign & Performance ReportingTrack KPIs for all digital channels and prepare reports for leadershipUse analytics to inform future marketing efforts and identify growth opportunitiesCross-functional CollaborationWork closely with design, sales, and product teams to align messaging and campaignsAssist in coordinating events (both in person and virtual), webinars, and product launchesSocial Media MarketingCreate, schedule, and manage engaging organic content across social media platforms ( Instagram, Facebook, etc.)Monitor and report on performance metrics and audience engagementPlan, create and manage Paid ads on social platforms such as Meta and LinkedInStay up to date with social trends and competitor activityWhat We're Looking ForBachelor's degree in Business, Marketing, Advertisement or related fields preferred2-4 years of experience in a digital marketing or marketing roleProven ability to develop and execute marketing strategiesStrong knowledge of social media platforms and content best practicesExperience with email marketing tools and automation platformsHands-on experience integrating with or managing CRM platformsExcellent written and verbal communication skillsSelf-motivated, detail-oriented, and able to manage multiple prioritiesFamiliarity with tools like Canva, Google Analytics, Mailchimp and Zapier is a plusWhat We Offer:Comprehensive benefits package, including health and dental insurance, retirement, 401k, pension plans and profit-sharing.Paid time off (PTO) and Paid Holidays.A supportive, collaborative and innovative work environmentOpportunities to grow and take ownership of high-impact projectsFlexibility and a team that values performance and accountabilityWhy Join Us?At ThermoSoft, you'll be part of an innovative team that values collaboration, professional growth, and delivering excellence. Your contributions will help us continue to lead the way in electric heating solutions.Take the next step in your career-apply now and make an impact with ThermoSoft International Corporation!
ThermoSoft