B2B Performance Marketing Specialist

DescriptionB2B Performance Marketing Specialist4+ Month W2 ContractSan Francisco, CA (Hybrid)Benefits You'll Love:NextDeavor offers health, vision, and dental benefits for contract employeesYou'll receive 1:1 mentorship and job coaching while working for a company that values your physical, mental, and spiritual well-beingYou'll be eligible to receive Paid Sick Leave (amount varies per state)Opportunity to get your foot in the door at a well-established corporation, with the potential for extended or permanent full-time employmentBecome a key player as a B2B Performance Marketer:We are seeking a strategic and results-driven marketer to lead and optimize our paid media strategies across search, programmatic display, and social platforms. This role will be instrumental in driving the success of our line of business by managing day-to-day campaign performance, developing innovative strategies, and fostering collaboration with cross-functional teams and stakeholders.Here's how you'll make an impact on the team:Strategic Development:Drive and contribute to the development of the overall paid search, programmatic display, and social media strategies for the line of businessIdentify new opportunities and implement best practices to optimize performanceLead international strategies to ensure proper execution and alignment with the marketing strategyCampaign Management:Oversee day-to-day campaign optimizations, including testing strategies, bid adjustments, and creative iterationsDeliver regular paid search and display reports to track performance and inform future strategiesInnovate continuously by introducing creative ideas, pilot programs, and new tools to enhance program effectivenessCross-Functional Collaboration:Support the Marketing Manager with data analysis and actionable insights for presentations to business units, web teams, analytics, campaign marketing, field marketing, demand marketing, and global marketing organizationsAssist in the development and delivery of quarterly media plans and Quarterly Business Reviews (QBRs)Build and maintain strong relationships with search engine representatives, leveraging their resources for performance insights, beta testing, competitive analysis, and moreHere's what you'll need to be successful in this role:3-5 years of experience in enterprise-level B2B marketing, across search, display, and social platforms, successfully managing global campaigns with measurable resultsProficient in Microsoft Office applications, with advanced Excel skills for data analysis and reporting.Extensive hands-on experience with platforms such as DV360, Adobe AdCloud Display, Google Ads, Microsoft/Bing Ads, LinkedIn, and other search enginesProficiency in web analytics tools and bid optimization platforms, including Adobe Analytics, Adobe AdCloud, or similar systemsComprehensive understanding of how search, display, and social channels work together to optimize marketing tactics and effectively promote productsResults-oriented with a focus on continuous improvement and a commitment to "Always Be Testing"Detail-oriented and analytical, with advanced Excel skills for data organization and reportingCapable of explaining technical concepts clearly and effectively to non-technical audiencesExcellent written and verbal communication skillsReady to make your mark? Take the leap and apply directly here: https://nextdeavor.thepioneers.ai/jobs/Adobeb2b-performance-marketing-specialist- your application is in good hands.